- Title: Award-winning farming app boosts South Africa's black farmers
- Date: 6th November 2018
- Summary: VARIOUS OF SMALL-SCALE FARMER, OWEN MULAUDZI WORKING ON HIS VEGETABLE GARDEN MULAUDZI WATERING SPINACH (SOUNDBITE) (English) SMALL-SCALE FARMER, OWEN MULAUDZI, SAYING: "Khula app, I no longer worry about the transport, I no longer worry about the access to market and then with Khula app, I also, I am in a position to track my records more accurately." TSHINTSHOLO DELIVERING SPINACH AT A PICK 'N PAY STORE TSHINTSHOLO CHECKING THE SPINACH (SOUNDBITE) (English) KHULA APP CO-FOUNDER, KARIDAS TSHINTSHOLO, SAYING: "So buying directly from the farmer allows the supermarket to empower the farmer and empower the community. Just by supplying to Pick'n Pay we can allow a two hectare farmer to move in an eight hectare farm, an eight hectare into a 16 hectare. So it allows the supermarket to make real changes in the lives of the farmers." SIYAKHANA FARMER WALKING THROUGH LINES OF SPINACH/PICKING UP SPINACH LEAVES ANOTHER SIYAKHANA FARMER PICKING UP ONION
- Embargoed: 20th November 2018 15:45
- Keywords: Khula app helping local farmers Siyakhana farmer farming spinach and onions growing vegetables local produce
- Location: JOHANNESBURG, SOUTH AFRICA
- City: JOHANNESBURG, SOUTH AFRICA
- Country: South Africa
- Topics: Living / Lifestyle,Society/Social Issues
- Reuters ID: LVA00495DB2VR
- Aspect Ratio: 16:9
- Story Text: An award-winning app in South Africa is helping emerging small-scale farmers connect with supermarkets by making it easier for them to market, sell and transport their produce.
Created by young entrepreneurs Karidas Tshintsholo and Matthew Piper, Khula allows businesses to order fresh, organic vegetables straight from the ground. Its founders say they created the app to find 'African solutions to African problems'.
"We thought if we could find a way to commercialise all those emerging farmers it will have huge implications on employment and basically huge implications on the economic growth of the continent as a whole," Tshintsholo said.
Over six hundred farmers use the app and notable clients include Pick n' Pay, the Michelangelo Hotel and the Sandton Convention Centre.
One of the farmers benefitting from using Khula is 29-year-old Owen Mulaudzi, who says he's seen significant growth in his produce. He says the app has taken away a lot of the stress about how to get his goods to market.
"Khula app, I no longer worry about the transport, I no longer worry about the access to market and then with Khula app, I also, I am in a position to track my records more accurately," he said.
Through charging a small percentage on each transaction as well as a fee for managing the logistics, Khula has generated half a million rands in its first three months, proving the value of the business.
The co-founders plan to expand in parts of the continent and introduce the app to other emerging markets such as Brazil and India.
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