- Title: Rags to riches: Russian fashion designer creates costumes from garbage
- Date: 9th November 2018
- Summary: VARIOUS OF COSTUME ON MANNEQUIN VARIOUS OF BRAZHE TALKING TO MODELS IN COSTUMES VARIOUS OF HEADRESSES ON MANNEQUIN HEADS (SOUNDBITE) (Russian) ECO-FASHION DESIGNER, ARTUR BRAZHE, SAYING: "Most often I have to search for material myself, in junk-yards, dumpsters near my home. Also, I have supporters now, they bring me material on their own, in large amounts and of various kinds. I have no shortage." VARIOUS OF BRAZHE APPROACHING GARBAGE CONTAINERS, TAKING DISCARDED DRAWERS, SEWING MACHINE AND PUTTING THEM INTO CAR (SOUNDBITE) (Russian) ECO-FASHION DESIGNER, ARTUR BRAZHE, SAYING: "When I was a little boy, I used to love to walk in the forest. I always enjoyed nature, animals which live, feed and rejoice while everything grows. As I grew up I did not enjoy nature any more walking in the forest, and instead I am puzzled by the question - how do we make the nature cleaner?" VARIOUS OF DRESS MADE OUT OF FOAM PLASTIC (SOUNDBITE) (Russian) ECO-FASHION DESIGNER, ARTUR BRAZHE, SAYING: "My very first serious collection was made out of newspapers, it is 10 years old now and is still wearable now. However, there is this little fact - a newspaper dissolves itself in 10 years. So itâ€™s time of dissolution has come." VARIOUS OF DRESS MADE OUT OF NEWSPAPERS BRAZHE ENTERING ROOM DIALS ON SEWING MACHINE VARIOUS OF BRAZHE CUTTING FABRIC VARIOUS OF BRAZHE WORKING BEHIND SEWING MACHINE HANDS SEWING GREENHOUSE POLYETHYLENE SHEETING SPOOL OF THREAD OF SEWING MACHINE (SOUNDBITE) (Russian) ECO-FASHION DESIGNER, ARTUR BRAZHE, SAYING: "If a fabric manages to endure several years of usage in a greenhouse and even hail can barely pierce through it, I know that this is definitely right for me." VARIOUS OF SKETCHES SHOWING FASHION CONCEPTS BRAZHE SHOWING MODEL KRISTINA KONOVA RAINCOAT MADE FROM POLYETHYLENE SHEETING LAMP IN WORKSHOP VARIOUS OF BRAZHE HELPING KONOVA PUT RAINCOAT ON (SOUNDBITE) (Russian) MODEL, KRISTINA KONOVA, SAYING: "I think everything is thought through to the last detail. It is really comfortable. One cannot really say at first glance that it is made out of recyclables. One has to take a closer look and pay special attention. It is very comfortable." VARIOUS OF KONOVA WALKING ON CATWALK IN RAINCOAT VARIOUS OF CLOTHING MADE FROM PLASTIC BAGS AND JACKET MADE OUT OF NEWSPAPERS VARIOUS OF DRESS MADE OUT OF PLASTIC FOAM
- Embargoed: 23rd November 2018 13:25
- Keywords: eco-fashion fashion design sustainable fashion environmentally friendly upcycling environemntal impact
- Location: KURSK, RUSSIA
- City: KURSK, RUSSIA
- Country: Russia
- Topics: Arts / Culture / Entertainment
- Reuters ID: LVA00295SB67T
- Aspect Ratio: 16:9
- Story Text:Artur Brazhe, an eco-fashion designer from the western Russian city of Kursk, truly believes that one's man's trash is another man's treasure.
He has been creating clothes and costumes out of recyclable materials - known as 'upcycling' - for years, preferring those that damage the nature the most, like plastic bottles and bags, aluminum cans, construction waste.
Once in a while he visits junk-yards and dumps near his home, not only to get inspired but also to collect things and materials to give them a second life.
While he previously worked alone, Brazhe no longer has to collect all his materials himself as he receives donations from supporters of various kinds of rubbish. "I have no shortage" he says.
Brazhe and his works won several Russian fashion contests, including 'Russian Silhouette', a prestigious award for new fashion designers for his collection of costumes made out of newspapers.
Russia's Ministry of Natural Resources and the Environment stated in a 2016 report that only 2-3 percent of domestic waste is properly recycled. The problem of pollution and littering poses a serious threat to the nature, the ministry says.
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