INDIA: Sales of sweet shop making Indian sweets for diabetic patients spur prior to 'Deepavali'
Record ID:
1377613
INDIA: Sales of sweet shop making Indian sweets for diabetic patients spur prior to 'Deepavali'
- Title: INDIA: Sales of sweet shop making Indian sweets for diabetic patients spur prior to 'Deepavali'
- Date: 16th October 2009
- Summary: CHENNAI, TAMIL NADU, INDIA (OCTOBER 16, 2009) (ANI) EXTERIOR OF A SWEETMEAT SHOP MAKING SUGAR FREE INDIAN SWEETS FOR DIABETIC AND HEALTH ENTHUSIASTS CLOSE OF A PACK OF SWEETS CUSTOMERS BUYING SWEETS PACKS OF INDIAN SWEETS INDIAN SWEETS ON DISPLAY MORE OF INDIAN SWEETS ON DISPLAY (SOUNDBITE) (English) JAIKRISHNA, OWNER, DIABETIC DESIRE SHOP, T'NAGAR, CHENNAI, SAYING "Actually we are using a natural product called levulose. It is clinically (tested) ...insulin independent and (of) low calorie. So we are using this sugar substitute to make all the sweets here which is suitable for diabetics. It is 100 percent safe for diabetics. And every festival time we get up to 50 percent business more." CUSTOMERS BUYING INDIAN SWEETS INDIAN SWEETS (SOUNDBITE) (Hindi) GOPAL, A CUSTOMER, SAYING "For a diabetic patient, sugar free food is good because calorie value is very less in it. So this is good for diabetic patient. They don't need to worry." INDIAN SWEETS ON DISPLAY MORE OF INDIAN SWEETS ON DISPLAY INDIAN SWEETS ON DISPLAY
- Embargoed: 31st October 2009 16:38
- Keywords:
- Location: India
- Country: India
- Topics: Light / Amusing / Unusual / Quirky
- Reuters ID: LVA8V9O3UMGD4UWG9SJ539DXMRVM
- Aspect Ratio: 4:3
- Story Text: An Indian confectionary shop in Chennai, the capital city of south India's Tamil Nadu state has a special credit to its name and this happens to be the sweets made specially for diabetic patients.
The sales of this type of sweets has risen prior to the Hindu festival of 'Deepavali' at this confectionary located at Thyagaraja Nagar, a neighbourhood in the capital city of Chennai of India's southern Tamil Nadu.
Indeed, this shop bears the name 'Diabetics Desire' and on view and sale are low glycemic, low calorie Indian sweets suitable for diabetic patients.
The demand for the sweets has increased with each passing day, prior to 'Deepavali'.
"Actually we are using a natural product called levulose. It is clinically (tested) ...insulin independent and (of) low calorie. So we are using this sugar substitute to make all the sweets here which is suitable for diabetics. It is 100 percent safe for diabetics. And every festival time we get up to 50 percent business more," said Jaikrishna, owner, 'Diabetics Desire, a sweetmeat shop, T'Nagar, Chennai.
A good number of customers are also elated as now they can enjoy range of Indian sweets sans any health related worries.
"For a diabetic patient, sugar free food is good because calorie value is very less in it. So this is good for diabetic patient. They don't need to worry," said Gopal, a customer.
The prevalence of Diabetes Mellitus is growing in epidemic proportions all over the world, particularly in India.
It is now known that India has the highest number of diabetic subjects, in the world even higher than China and USA. India has the highest prevalence rates of diabetes in total diabetic population in the world, and in Chennai the prevalence of diabetes had risen from 6.5 per cent to 8 per cent in 2009.
Deepavali, also referred as Naruka Chaturdashi and Diwali, is a major Hindu festival celebrated to commemorate the return of Lord Rama to Ayodhya after completing 14 years in exile and killing Ravana.
People buy new clothes and also distribute sweets to neighbours, relatives and friends on the occasion. - Copyright Holder: ANI (India)
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