- Title: Dior's transient tree garden sets the mood for Paris Fashion Week
- Date: 24th September 2019
- Summary: PARIS, FRANCE (SEPTEMBER 24, 2019) (REUTERS) VARIOUS OF MODELS WEARING SPRING/SUMMER 2020 LOOKS IN TREE-FILLED CATWALK IN PARIS-LONGCHAMP HIPPODROME MODEL WEARING MESH DRESS WITH FLOWER APPLIQUÃ‰S AND STRAW HAT MODELS WALKING BETWEEN TREES MODEL IN TRANSPARENT DRESS WITH EMBROIDERED FLOWERS AND APPLIQUÃ‰S MODEL IN RAFFIA DRESS, FOLLOWED BY MODEL IN TWEED COAT AND SHORTS, STRAW HAT AND BOOTS, INSPIRED BY GARDENING WEAR MODEL IN SILK TIE-DYE DRESS IN RAINBOW COLOURS MODEL IN TIE-DYE JACKET AND PANTS, INSPIRED BY GARDENING WEAR MODELS IN LONG DRESSES SPOTLIGHTS ON TREES MODEL IN MESH TOP AND SKIRT WITH FLOWER APPLIQUÃ‰S TAG ON TREE WITH SLOGAN "PLANTING FOR THE FUTURE" DIOR CREATIVE DIRECTOR MARIA GRAZIA CHIURI WALKING BETWEEN TREES AT END OF SHOW MODELS WALKING BETWEEN TREES IN FINAL WALK CHIURI GREETING CROWD AND WALKING AWAY
- Embargoed: 8th October 2019 18:53
- Keywords: Maria Grazia Chiuri Dior Paris Fashion week trees garden environment
- Location: PARIS, FRANCE
- City: PARIS, FRANCE
- Country: France
- Topics: Arts / Culture / Entertainment,Fashion
- Reuters ID: LVA001AY0QS0P
- Aspect Ratio: 16:9
- Story Text: Christian Dior presented a wardrobe fit for glamorous eco-warriors in Paris on Tuesday, as models showed off looks dotted in wild flowers on a catwalk lined with trees set to be replanted around the city.
Dior, part of luxury group LVMH, is one of the first major French brands to kick off Paris Fashion Week, with the likes of Kering's Saint Laurent and independent Chanel also set to showcase looks for next spring and summer.
Hot on the heels of runway shows in New York, London and Milan, where some labels as well as organizers sought to address consumer concerns over the industry's green credentials, Paris is also looking to improve its environmental record.
Designer Maria Grazia Chiuri's latest outing for Dior echoed that message, in the collection and on the set of an "inclusive garden."
In a makeshift structure within the grounds of a horse-racing course, models in delicate gowns sashayed over soil between more than a hundred trees still standing in pods of earth, and destined for various urban development projects around Paris.
"The garden is not only an idea of decorative things but also something that could help (us) to have a future. We tried to translate this important element in the show," Chiuri told Reuters in an interview. French landscape design collective Coloco worked with Dior on the installation.
Inspired in part by Catherine Dior - the sister of late founder Christian Dior and an expert gardener, as well as the inspiration for the brand's hit Miss Dior perfume - styles were also rooted in the botanical world.
But rather than the delicate roses Dior was known for in the 1940s in 1950s, dresses and suits were adorned with creeping vines, thistles and thorns.
"We would like to give this idea more about the natural garden," Chiuri said.
Models wore frocks evoking cropped overalls and straw gardening hats.
Masculine silhouettes with oversized jackets followed a strapless, rustling raffia dress.
Chiuri also incorporated splashes of colour with tie-dye skirts, a rainbow dress and deep blue shirts.
The French federation that organizes Paris Fashion Week said that by 2020 it aimed for the event to be free of single-use plastics, such as water bottles, as part of other measures like encouraging people to use shuttle services to reduce emissions.
The Dior show was attended by actresses Julianne Moore and Adele Exarchopoulos.
(Production: Michaela Cabrera, Clotaire Achi, Thierry Chiarello)
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