- Title: Clean getaway: Meat waste joins biofuels at luxury jet show
- Date: 22nd October 2019
- Summary: PARAMOUNT, CALIFORNIA, UNITED STATES (OCTOBER 21, 2019) (REUTERS) EMPTY TRAINS, WHICH BRING RAW MATERIAL FOR THE FUEL, LEAVING REFINERY LAS VEGAS, NEVADA, UNITED STATES (OCTOBER 21, 2019) (REUTERS) VARIOUS OF BOMBARDIER PLANES AT NATIONAL BUSINESS AVIATION ASSOCIATION (NBAA) EXHIBITION (ALL PLANES SHOWN CAN USE BIOFUELS) MARK MASLUCH, DIRECTOR, COMMUNICATIONS AND PUBLIC AFFAIRS, BOMBARDIER AVIATION, TALKING TO UNIDENTIFIED WOMAN (SOUNDBITE) (English) MARK MASLUCH, DIRECTOR, COMMUNICATIONS AND PUBLIC AFFAIRS, BOMBARDIER AVIATION, SAYING: "So the first hurdle was really 'is it safe?'. And so we spent a lot of time communicating to operators that the fuel is certified. It's drop-in. You can mix it with regular fuel. The plane doesn't know the difference. And that's really been the cornerstone of our outreach over the past 18 months." MASLUCH TALKING TO PEOPLE (SOUNDBITE) (English) MARK MASLUCH, DIRECTOR, COMMUNICATIONS AND PUBLIC AFFAIRS, BOMBARDIER AVIATION, SAYING: "So we see a lot of benefits in sustainable aviation fuel. So if we look at the marketplace in a broad perspective, the buyers themselves are evolving. Social enterprise, sustainability are becoming a lot more important factors in the purchase decision of any product, let alone business jets. So having a solution like that available to them really helps mesh with their corporate mandates or their personal mandates in terms of being more sustainable and acting in a more environmentally friendly way." MASLUCH WALKING IN TO JET (SOUNDBITE) (English) MARK MASLUCH, DIRECTOR, COMMUNICATIONS AND PUBLIC AFFAIRS, BOMBARDIER AVIATION, SAYING: "Well, we think it's a key pillar in our response to overall climate change. So the business aviation industry has signed the business aviation commitment to climate change, which will see us reduce emissions by 50% by 2050. And sustainable alternative fuels are the key pillar to help meet or even exceed those targets and, unlike technology, which could take decades to really be implemented, sustainable aviation fuel works today and it's something operators can begin using and growing that positive trend." VARIOUS OF GULFSTREAM PLANES THAT USE SUSTAINABLE FUEL PLANE LANDING VARIOUS OF PLANES BEING FUELED WITH CONVENTIONAL FUEL
- Embargoed: 5th November 2019 13:37
- Keywords: Jet show biofuels jets meat waste fuel
- Location: PARAMOUNT, CALIFORNIA AND LAS VEGASA, NEVADA, UNITED STATES
- City: PARAMOUNT, CALIFORNIA AND LAS VEGASA, NEVADA, UNITED STATES
- Country: USA
- Topics: Science
- Reuters ID: LVA004B26HDFR
- Aspect Ratio: 16:9
- Story Text: At the world's biggest industry show in Las Vegas luxury jets are luring buyers with their sleek silhouettes, plush cabins - and increasingly, their use of alternative fuels.
Fuel producers and jetmakers are keen to showcase novel forms of aviation fuel deemed less harmful to the climate, from used cooking oil to the distinctly less glamorous meat waste.
Business jet operators, like airlines, have bowed to environmental pressure on aviation and committed to halving carbon emissions by 2050 compared with 2005.
Their hope is that adopting renewable fuel to curb emissions could make business jets more attractive to environmentally conscious buyers - especially corporations facing questions over sustainability from shareholders or green campaign groups.
The availability of less polluting private jets could also spare the rich and famous the negative publicity experienced by Britain's Prince Harry and his wife Meghan over a recent private jet trip to southern France.
Five Gulfstream jets on display in Las Vegas are using California-produced fuel from inedible beef tallow.
The latest waste-based fuels include "fats, grease and oils that are byproducts of the food industry," said Bryan Sherbacow, chief commercial officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste used by Gulfstream.
"All of our product is inedible."
Some of the other 79 aircraft on display are expected to be powered by 150,000 gallons of other renewable fuel blends expected to be pumped at the show.
"So the first hurdle was really 'is it safe?'. And so we spent a lot of time communicating to operators that the fuel is certified. It's drop-in. You can mix it with regular fuel. The plane doesn't know the difference. And that's really been the cornerstone of our outreach over the past 18 months," Mark Masluch, director of public affairs at Bombardier Aviation said.
Private jets account for less than 0.1% of total annual carbon emissions globally, but can emit, on average, up to 20 times more carbon emissions per passenger mile than jetliners, according to the London-based private charter firm Fly Victor.
Prince Harry has defended his occasional use of private jets to ensure his family's safety, and has said that on the rare occasions he does not fly commercially he offsets his emissions.
But planemakers say incidents such as the furore over his itinerary have added fresh challenges for an industry already striving to justify its contribution to cutting corporate costs.
Bombardier believes increased sustainable fuel use will help the industry make inroads with corporations and wealthy buyers. According to industry data, billionaires only have a 19% business jet ownership rate.
But even an image makeover - with jets sporting stickers like "this aircraft flies on renewable fuels" and organisers adding alternative fuel pumps for visiting planes - is unlikely to satisfy all critics at the Oct 22-24 luxury jet event.
Environmentalists and some analysts remain skeptical that biojetfuels, usually mixed 50-50 with kerosene, will make a significant impact on public perceptions about luxury travel.
(Production: Alan Devall, Sandra Stojanovic, Jane Ross)
- Copyright Holder: REUTERS
- Copyright Notice: (c) Copyright Thomson Reuters 2019. Open For Restrictions - http://about.reuters.com/fulllegal.asp
- Usage Terms/Restrictions: None