- Title: Fans delighted at release of new Asterix adventure
- Date: 24th October 2019
- Summary: PARIS, FRANCE (OCTOBER 24, 2019) (REUTERS) VARIOUS OF "ASTERIX AND THE CHIEFTAIN'S DAUGHTER" ON SALE IN BOOKSTORE (SOUNDBITE) (French) ASTERIX FAN, XAVIER SAINZ, SAYING: "I'm nearly as old (as Asterix, 60 years), so I've spent practically my whole life in that world. I'm not particularly a fan of comic books, I read other things, but it's part of my life, it's a point of reference like any other. So I think it's important to buy it on the first day." CUSTOMERS IN BOOKSTORE BUYING "ASTERIX AND THE CHIEFTAIN'S DAUGHTER" (SOUNDBITE) (French) WOMAN WHO BOUGHT THE LATEST ASTERIX ALBUM FOR HER BOYFRIEND, MAITE, SAYING: "I think it's because of the type of humour (that people like in Asterix). It's like the little Proustian madeleine I think, a throwback to childhood. And then there are the drawings, I read them (Asterix albums) more for the drawings." ASTERIX FAN, MAGALIE VATTEMENT, BUYING "ASTERIX AND THE CHIEFTAIN'S DAUGHTER" (SOUNDBITE) (French) ASTERIX FAN, MAGALIE VATTEMENT, SAYING: "It's always good to change mentalities a bit (referring to Asterix's first heroine character), so yes it's good. And in Asterix we don't really expect it because generally it's more of a male world or there's Falbala, the pretty woman who disrupts everyone but there's rarely a female character." EXTERIOR OF BOOKSTORE "ASTERIX AND THE CHIEFTAIN'S DAUGHTER" ON DISPLAY IN BOOKSTORE WINDOW VANVES, FRANCE (OCTOBER 22, 2019) (REUTERS) MODEL OF ASTERIX'S FIRST FEMALE HEROINE, ADRENALINE ASTERIX CARTOONIST, DIDIER CONRAD AND ASTERIX SCRIPTWRITER, JEAN-YVES FERRI, POSING NEXT TO MODEL OF ADRENALINE VARIOUS OF CONRAD AND FERRI LOOKING AT "ASTERIX AND THE CHIEFTAIN'S DAUGHTER" FIGURINES OF ASTERIX AND A ROMAN CENTURION (SOUNDBITE) (French) ASTERIX CARTOONIST, DIDIER CONRAD, SAYING: "We're looking in new directions to come up with new ideas because it's true that there have been a lot of albums so if we stick to ideas that are too similar, we're going to fall into the same things, the same jokes, so to freshen things up is practically impossible." FERRI AND CONRAD IN ALBERT RENE PUBLISHING HOUSE
- Embargoed: 7th November 2019 13:13
- Keywords: Asterix Goscinny Adrenaline Vercingetorix Gaul comic book Obelix
- Location: VANVES, PARIS & UNKNOWN LOCATION, FRANCE
- City: VANVES, PARIS & UNKNOWN LOCATION, FRANCE
- Country: France
- Topics: Books,Arts / Culture / Entertainment
- Reuters ID: LVA002B2GJIHL
- Aspect Ratio: 16:9
- Story Text: Fans in Paris were delighted with the release of the latest Asterix adventure that hit stores on Thursday (October 24) entitled "Asterix and the Chieftain's Daughter", featuring for the first time in its 60 year history a female heroine.
In a move to update the books, which have been entertaining readers since 1959 and spawned multiple movie spinoffs, the action in the new edition revolves around a character called Adrenaline, the teenage daughter of famous Gaulish king Vercingetorix.
With her long red braided hair, black trousers, gold headphones and grumpy teenage disposition, Adrenaline will keep Asterix and his oversized sidekick Obelix chasing after her to ensure her safety as she explores adolescent rebellion.
The last three editions of Asterix have been written by Jean-Yves Ferri and drawn by Didier Conrad, sticking closely to the original format.
In the 38th edition, Asterix and Obelix must protect Adrenaline, who is being hunted down by the Romans, while also being confronted by the intergenerational gap between them and the young chieftain's daughter.
The Asterix books have become a mainstay in the publishing industry, with more than 370 million copies sold worldwide.
As well as being translated into more than 100 languages, the books have inspired a dozen movies and cartoon series, making it a global phenomenon.
(Production: Noemie Olive, Martin Esposito and Pascale Antonie)
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