- Title: PERU-FASHION/RECORD Peru fashion captures world record for longest fashion show
- Date: 6th August 2015
- Summary: ****WARNING CONTAINS FLASH PHOTOGRAPHY*** PRESENTER STARTS COUNTDOWN TO ACHIEVE OBJECTIVE, LONGEST FASHION SHOW LASTING 30 HOURS MODELS AND MAKEUP ARTISTS CELEBRATE AFTER REACHING GOAL
- Embargoed: 21st August 2015 13:00
- Keywords:
- Location: Peru
- Country: Peru
- Topics: General
- Reuters ID: LVAE8N11IKUTGQQWF10XRKB3A04J
- Aspect Ratio: 16:9
- Story Text: Peru broke the Guinness world record for Longest Fashion Show - lasting 30 hours - during a glamorous event which closed on Wednesday (August 5) night.
The "30 hours Gamarra Fashion Show," which kicked off in capital Lima on Tuesday (August 4), beat a marathon runway show which featured models wearing only outfits created by Cotton Incorporated, which had lasted for 24 hours and 28 seconds in Miami Beach's Ocean Drive last November.
Adrenaline and excitement filled the air during the passing hours of the feat.
Peruvian model, Sandra Marroquin, said they had encountered problems but always ensured the catwalk was full of models at all times.
"From one o'clock in the afternoon, already seven hours have passed and throughout dawn walking and walking with a thousand problems but the runway always had to be full (of models) with all of us," said Marroquin.
As the 30-hour objective drew closer, famed Peruvian actress and model Angie Jibaja electrified the runway with rap as she showcased her bold collection.
Local media reported that 15,000 people had seen the fashion show, with the closing staged attracting the largest crowds.
The event closed in spectacular fashion with a catwalk from famed designer Jose Miguel Valdivia.
"The style is steam- punk, rock and roll, post-modern, futuristic, ancient, retro, it's a mixture of everything," Valdivia said of his collection.
As the presenter started a countdown to achieve the objective, models and make-up artists celebrated after reaching their goal.
Guinness Judge Evelyn Carrera, confirmed the accomplishment.
"It gives me great pleasure to announce that we have a new world record title! Congratulations and welcome to the Guinness World Records family," Carrera said.
A spa to allow models to apply make-up and change clothes was mounted. The models had one minute, on average, to change outfits before hitting the runway again.
Five modelling agencies were hired to cover the event. Among the rules was that clothes could not be repeated at any time.
Event promoter, Gian Lossio, spoke of the challenges of organising the mammoth event.
"It is crazy, it's crazy, really, to set-up this event, to dream about it, to do it, develop it," Lossio said.
The show - which presented the best in textile, apparel and designs - was organised by entrepreneurs. Models only wore creations made by designers from the commercial zone of Lima's Gamarra commercial zone.
Gamarra, located in the central district of La Victoria, is home to the largest textile industry in Lima and has several shops and malls where all kinds of clothes are made. There are more than 10,000 entrepreneurs and 17,000 stores housed in the 20 blocks in the district, according to local media.
This was the first event of this magnitude where models strutted down the catwalk all day and all night, presenting the best in textiles, clothing, designs, finishes and advancement of fashion for the Winter-Spring season, local media reported.
Some 120 major companies from Gamarra showcased garments for women, men and children. The event in Miami had showcased 80 brands.
About 200 models - including famous model Nissu Cauti - wore some 1,800 garments during the event. Independent designers also used the event as a platform to show off their designs. - Copyright Holder: REUTERS
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