TAYLOR SWIFT-CHINA Taylor Swift in China: will she shake off "1989" from her clothing brand?

Record ID: 144593

  • Title: TAYLOR SWIFT-CHINA Taylor Swift in China: will she shake off "1989" from her clothing brand?
  • Date: 6th August 2015
  • Summary: LOS ANGELES, CALIFORNIA, UNITED STATES (FILE) (REUTERS) **** WARNING CONTAINS FLASH PHOTOGRAPHY **** VARIOUS OF TAYLOR SWIFT POSING FOR PHOTOS
  • Embargoed: 21st August 2015 13:00
  • Keywords:
  • Topics: General
  • Reuters ID: LVADMNBWKYXZOBNY42PYQKX540T9
  • Aspect Ratio: 16:9
  • Story Text: People associated with American pop superstar Taylor Swift's clothing brand have discussed removing some items bearing the controversial "1989" logo from the line of products that will be for sale in China, a person involved in the production process said.
    But a day before the seven-time Grammy winner's merchandise launch in China, it was unclear if those who proposed the self-censorship had prevailed.
    Some items in her U.S. clothing line feature the slogan "T.S. 1989", after her initials and birth year. "1989" is the name of both Swift's latest album and her world tour.
    "T.S." could be interpreted as a reference to Beijing's Tiananmen Square, the center for pro-democracy protests that were violently suppressed on June 4, 1989, with hundreds killed.
    China's Communist Party has banned references to the crackdown in state media, the Internet and books, leaving most young Chinese ignorant of those events 26 years ago.
    On Wednesday (August 5), two of Swift's representatives said that information supplied to Reuters about the withdrawal of the logo from merchandise in China was "incorrect."
    On July 20, Chinese e-commerce company JD.com Inc announced it would be the official online source of Taylor Swift items in China. Nashville, Tennessee-based brand development firm Heritage66Company has also been Swift's partner in the China effort.
    The 1989 designs were displayed in an accompanying promotional video featuring Swift that can still be found on Heritage66's microblog on the Chinese social media site, Weibo.
    However, a nearly identical video, accessible through a link on Heritage66's main website, does not include the 1989 designs.
    In addition, images of the official Taylor Swift T-shirts, which appeared on JD.com on Thursday, did not carry the 1989 logo.
    Her album, bearing the 1989 logo, is available on JD.com. It includes the hit singles "Shake It Off," "Blank Space" and "Bad Blood."
    Moves to drop the 1989 logo came after Western media reports about the JD.com announcement pointed out that the slogan could upset the Chinese authorities, said the source, who requested anonymity due to the sensitivity of the issue.
    The person could not confirm who proposed removing the products or whether the singer was involved in that process.
    There was no indication of any influence exerted by Chinese officials. China's Ministry of Culture declined to comment, and the Ministry of Commerce and the State Administration for Industry and Commerce did not respond to requests for comment.
    In response to questions from Reuters, Swift's publicist Tree Paine and Jay Schaudies, an artist manager affiliated with 13 Management, which represents Swift, said in a joint statement on Wednesday that "the Official Taylor Swift Merchandise line will feature many designs utilizing her name, lyrics and image as well as The 1989 World Tour logo and the cover of her current album, 1989. It is well known that 1989 is the year Taylor was born."
    Paine did not respond to follow-up requests for comment on whether that statement specifically referred to China.
    Official Taylor Swift products will also be sold in China on Alibaba Group Holding Ltd's Tmall.com site.
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