- Title: USA: Apple's Steve Jobs unveils thinner, updated ipod Nano
- Date: 10th September 2008
- Summary: BN05) NEW YORK, NEW YORK, UNITED STATES (SEPTEMBER 9, 2008) (REUTERS) (SOUNDBITE) (English) DAVID CARD, SENIOR ANALYST, JUPITER RESEARCH, SAYING: "It didn't fundamentally reset the product line. The net result of this kind of announcement; they won't lose market share. Apple is the leader in the multimedia space, and they'll continue to be the leader. These are good solid products, but on the other hand, they won't bring in new customers."
- Embargoed: 25th September 2008 03:30
- Location: Usa
- Country: USA
- Topics: Arts / Culture / Entertainment,Science / Technology
- Reuters ID: LVADGZQ19IYMENPAEXHPL0CNDKKD
- Aspect Ratio: 4:3
- Story Text: A thin and smiling Apple Inc Chief Executive Steve Jobs launched a much thinner, curved iPod nano music player and joked about the state of his much-discussed health on Tuesday (September 9, 2008).
"It's the thinnest iPod Nano we've ever made," Jobs said.
Jobs appeared thin but jaunty as he walked around the stage in his trademark outfit of jeans and long-sleeve black shirt in front of a screen that flashed "The reports of my death are greatly exaggerated" -- a quotation borrowed from Mark Twain.
Jobs introduced a curved aluminum and glass nano -- the best-selling iPod -- for $149 with 8 gigabytes of storage, $50 less than the predecessor model and a 16-gigabyte version for $199, capable of playing back 24 hours of music or four hours of video. He also showed off a thinner, $229 version of the Web-connected iPod Touch with rounded edges and 8 gigabytes of storage. At the high end, Apple is charging $399 for 32 gigabytes.
Apple dominates personal digital music players, with nearly three-quarters of the U.S. market in July, Jobs said, adding the product line-up was strong for the gift-giving season.
Even so, the company faces consumers jittery in the face of a sluggish economy. Jobs himself was mostly optimistic about Apple's position in the economy.
Senior Jupiter Research analyst David Card says they're just an evolutionary improvement in their product lineup.
"It didn't fundamentally reset the product line. The net result of this kind of announcement; they won't lose market share. Apple is the leader in the multimedia space, and they'll continue to be the leader. These are good solid products, but on the other hand, they won't bring in new customers," Card said.
Shares of Apple fell more than 4 percent after the presentation, which had no major surprises for investors, amid a broad decline in the stock market.
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