- Title: Indian women applaud Unilever's rebranding of fairness cream
- Date: 8th July 2020
- Summary: NEW DELHI, INDIA (JULY 07, 2020) (ANI - NO USE INDIA) VARIOUS OF SHOPS VARIOUS OF 'FAIR AND LOVELY' CREAMS ON DIAPLAY (SOUNDBITE) (Hindi) NEW DELHI RESIDENT, PRAGYA, SAYING: "One doesn't have to be fair to be beautifulâ€¦ anybody with dark complexion can also be beautiful. This is a very good initiative to end the colour-based discrimination." MUMBAI, MAHARASHTRA, INDIA (JULY 07, 2020) (ANI - NO USE INDIA) VARIOUS OF 'FAIR AND LOVELY' CREAMS AND OTHER FAIRNESS CREAMS ON DISPLAY (SOUNDBITE) (English) STUDENT FROM MUMBAI, BHAKTIKASHINA GHORPODE, SAYING: "Even dark people can have this, colour differences won't be happening. There are many creams, they don't most probably use this (fair) word, so, it is better if they remove it and it's only 'lovely'."
- Embargoed: 22nd July 2020 14:19
- Keywords: Fair and Lovely Hindustan Unilever India Mumbai New Delhi fairness cream skin-whitening
- Location: MUMBAI, MAHARASHTRA/NEW DELHI, INDIA/INTERNET
- City: MUMBAI, MAHARASHTRA/NEW DELHI, INDIA/INTERNET
- Country: India
- Topics: Race Relations / Ethnic Issues,Society/Social Issues
- Reuters ID: LVA001CLY7UJ3
- Aspect Ratio: 16:9
- Story Text: Hailing the decision by Indian arm of global consumer giant Unilever to rebrand its skin-lightening cream 'Fair & Lovely' to 'Glow & Lovely,' after facing backlash that the name promoted negative stereotypes towards darker skin tones, Indian women said this move would help in breaking racist stereotypes.
The move comes a week after the maker of Lipton Tea and Dove soap announced that it would drop words such as "fair," "fairness," "white,", "whitening" from its marketing in a push to move away from a single ideal of beauty.
"One doesn't have to be fair to be beautifulâ€¦ anybody with dark complexion can also be beautiful. This is a very good initiative to end the colour-based discrimination," said a New Delhi resident, Pragya on Tuesday (July 08).
Its skin cream for men will be called 'Glow & Handsome', Hindustan Unilever said, and the products with the new brand name will appear on shelves over the next few months.
Skin-whitening creams have a huge market in South Asia, but the way their makers promote the products have come under question, at a time of worldwide focus on racial injustice following weeks of protests sparked by the May death of George Floyd, a Black man, in police custody in the United States.
HUL's move last week to drop the word "fair" from its "Fair & Lovely" products was considered significant, as it came after years of calls to drop the branding or stop selling the creams, which dominate the skin-lightening cream market in India.
India's multi-billion dollar skin lightening industry offers an array of products to dark skinned Indians promising a lighter and fairer version of themselves which are also often endorsed by bollywood celebrities.
- Copyright Holder: ANI (India)
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