Nissan bets on new Ariya electric SUV to symbolise its revamp, but sales plans modest

Record ID: 1562421

  • Title: Nissan bets on new Ariya electric SUV to symbolise its revamp, but sales plans modest
  • Date: 15th July 2020
  • Summary: YOKOHAMA, JAPAN (JULY 14, 2020) (REUTERS) ARIYA DISPLAYED IN SHOWROOM FRONT OF VEHICLE HEADLIGHTS PASSENGER SEATS STEERING WHEEL DISPLAY SHOWING POWER CHARGE / STEERING WHEEL CHARGING PLUG REAR OF VEHICLE VEHICLES ON DISPLAY EXTERIOR OF NISSAN HEADQUARTERS SIGN READING (English): "NISSAN MOTOR CORPORATION"
  • Embargoed: 29th July 2020 09:27
  • Keywords: Ariya Japan Nissan Nissan CEO Makoto Uchida SUV Yokohama electric vehicle
  • Location: YOKOHAMA, JAPAN
  • City: YOKOHAMA, JAPAN
  • Country: Japan
  • Topics: Company News Markets,Economic Events
  • Reuters ID: LVA003CMX4YH9
  • Aspect Ratio: 16:9
  • Story Text: Nissan Motor Co. on Wednesday (July 15) unveiled the Ariya - an electric SUV and its first all-new global model in five years - hoping it will symbolise its road to recovery after more than a year of scandal and a precipitous decline into earnings losses.
    Featuring Nissan's latest self-driving technologies, the Ariya has a driving range comparable to Tesla models and will sell from around 5 million yen ($47,000). That makes it more upscale than the X-Trail SUV, Nissan's top-selling global model known as the Rogue in North America.
    In a market dominated by Tesla Inc and amid increasing competition from other automakers launching and planning their own electric SUVs, Nissan plans to sell just 30,000 for the model's first full year of global sales, two sources said. Sales of the Ariya will begin in Japan from mid-2021. Sales in the United States, Europe and China will come later but Nissan has not disclosed a timeline.
    In addition to being Nissan's first all-new model in five years, the Ariya is its first brand-new EV in a decade after the Leaf hatchback which made its mark as the world's first mass-market electric vehicle. The Ariya is also the first vehicle to sport Nissan's revamped logo, which uses a flatter, thinner typeface and a skinnier circular emblem.
    (Production: Akira Tomoshige, Akiko Okamoto)
  • Copyright Holder: REUTERS
  • Copyright Notice: (c) Copyright Thomson Reuters 2020. Open For Restrictions - http://about.reuters.com/fulllegal.asp
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