- Title: Tokyo 2020 sponsor Toyota withdraws Olympics-related TV commercials
- Date: 19th July 2021
- Summary: TOYOTA, JAPAN (FILE) (REUTERS) TOYOTA HEADQUARTERS BUILDING SIGN READING (Japanese and English) "TOYOTA MOTOR CORPORATION" LOGO, READING (English): "TOYOTA"
- Embargoed: 2nd August 2021 06:50
- Keywords: Japan Olympic Games Tokyo 2020 Toyota commercial sponsors
- Location: TOKYO, JAPAN
- City: TOKYO, JAPAN
- Country: Japan
- Topics: Asia / Pacific,Olympics,Sport
- Reuters ID: LVA005EMIADDZ
- Aspect Ratio: 16:9
- Story Text: Tokyo 2020 Olympics sponsor Toyota will not run Games-related TV commercials because of lacklustre public support for the Olympics, with two-thirds of Japanese doubting a safe Games can be held during the COVID-19 pandemic, local media reported.
Chief Executive Officer of Toyota Motor Corp, Akio Toyoda, will not attend the opening ceremony, the Yomiuri newspaper reported on Monday (July 19).
Toyota did not immediately respond to a request for comment.
Some 60 Japanese corporations who have paid more than $3 billion for sponsorship rights to the postponed 2020 Olympics now face a dilemma of whether or not to tie their brands to an event that has so far failed to win strong public backing.
Two-thirds of people in Japan doubt the country can host a safe and secure Olympics amid a fresh wave of coronavirus infections, according to a survey published by the Asahi newspaper just four days before the opening ceremony in Tokyo.
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