- Title: Sony's OLED televisions impress at CES Las Vegas
- Date: 5th January 2017
- Summary: LAS VEGAS, NEVADA, UNITED STATES (JANUARY 4, 2017) (REUTERS) (SOUNDBITE) (English) SONY'S CHIEF EXECUTIVE OFFICE (CEO) KAZUO HIRAI "We offer further flexibility in style and in home integration with our second generation, second generation 'Ultra-Short Throw 4K HDR Home Theater Projector.' The projector is minimally intrusive and now over 40 percent smaller than the previous version yet still able to provide stunning systematic quality images discreetly displayed right into your own living space." WIDE OF STAGE VARIOUS OF DEMONSTRATION OF NEW PROJECTOR
- Embargoed: 20th January 2017 07:30
- Keywords: SONY OLED TV 4K CES Las Vegas
- Location: LAS VEGAS, NEVADA, UNITED STATES
- City: LAS VEGAS, NEVADA, UNITED STATES
- Country: USA
- Topics: Science
- Reuters ID: LVA0035XSYXY3
- Aspect Ratio: 16:9
- Story Text:Sony Corp. on Wednesday (January 4) announced a shift towards OLED display technology with the unveiling of its latest OLED television range at the Consumer Electronics Show (CES) in Las Vegas.
Sony had pioneered OLED technology, which boasts sharper images and does not need back-lighting, selling the world's first OLED TV in 2007. But the Japanese television-maker halted production of the screens three years later amid the post-Lehman global downturn.
OLED, or organic light-emitting diode (OLED) televisions are widely touted as the successors to liquid-crystal displays (LCD) and Sony's A1E OLED series certainly impressed the crowds at CES.
But what really makes Sony's new OLED TV stand out in the crowd is its acoustic surface technology, says Sony's Chief Executive Kazou Hirai.
"What's also unique about our OLED TV is our innovative sound technology we call acoustic surface. This is a world's first, sound that comes directly from the screen. This revolutionary acoustic surface technology actually vibrates the display to produce the awe-inspiring sound," explained Hirai as he unveiled the televisions at CES.
Sony's OLED TVs will come in three sizes; 77, 65 and 55-inch television sets.
Along with its OLED TVs, Sony also showcased its latest projector.
Dubbed the 'Ultra-Short Throw 4K HDR Home Theater Projector,' the device is designed for those who want a projector in their homes but have limited space.
"We offer further flexibility in style and in home integration with our second generation, second generation 'Ultra-Short Throw 4K HDR Home Theater Projector.' The projector is minimally intrusive and now over 40 percent smaller than the previous version yet still able to provide stunning systematic quality images discreetly displayed right into your own living space," explained Hirai of the device which sits beside a wall and projects upwards on to the surface.
CES 2017 runs until January 8 in Las Vegas.
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