- Title: Country Music Awards moves from broadcast TV to streaming on Amazon
- Date: 19th August 2021
- Summary: LAS VEGAS, NEVADA, UNITED STATES (FILE - APRIL 7, 2019) (REUTERS) ***WARNING: CONTAINS FLASH PHOTOGRAPHY*** VARIOUS OF SINGER KEITH URBAN SHOWING OFF TROPHY AFTER HE WON "ENTERTAINER OF THE YEAR" VARIOUS OF SINGER KACEY MUSGRAVES SHOWING OFF HER TWO TROPHIES VARIOUS OF SINGER JASON ALDEAN SHOWING OFF TROPHY AFTER WINNING "ARTIST OF THE DECADE" VARIOUS OF SINGER THOMAS RHETT SHOWING OFF TROPHY LAS VEGAS, NEVADA, UNITED STATES (FILE - APRIL 15, 2018) (REUTERS) ACTOR NICOLE KIDMAN AND HER HUSBAND, SINGER KEITH URBAN POSING FOR PICTURES SINGER JASON ALDEAN AND BRITTANY KERR POSING FOR PICTURES SINGER REBA MCENTIRE POSING FOR PICTURES SINGER MIRANDA LAMBERT POSING FOR PICTURES SINGER KELSEA BALLERINI POSING FOR PICTURES SINGER LAUREN ALAINA AND ALEX HOPKINS POSING FOR PICTURES SINGER THOMAS RHETT AND LAUREN AKINS POSING FOR PICTURES SINGER MAREN MORRIS AND RYAN HURD POSING FOR PICTURES
- Embargoed: 2nd September 2021 19:43
- Keywords: Academy of Country Music Awards Amazon.com CMA Prime Video stream live
- Location: LAS VEGAS, NEVADA, UNITED STATES
- City: LAS VEGAS, NEVADA, UNITED STATES
- Country: USA
- Topics: Arts/Culture/Entertainment,Music,United States
- Reuters ID: LVA001EQY253H
- Aspect Ratio: 16:9
- Story Text: Next year's Academy of Country Music Awards will stream live on Amazon.com's Prime Video, the first major awards show to move exclusively online, organizers said on Thursday (August 19).
The awards, first held in 1966, are the longest-running honors in country music and had been broadcast live on the CBS broadcast channel. CBS decided to instead air the CMT Music Awards, country music honors voted on by fans, in April 2022.
That opened an opportunity for Amazon, which has been buying rights to live events, including the NFL's "Thursday Night Football," to draw more viewers to Prime Video.
Audiences for live events including the Oscars, Emmys and Olympics have been declining on traditional television as streaming video has exploded.
The 2022 date and location for the Country Music Awards has not been announced. For the past two years, the show has taken place in venues around Nashville, rather than its former home in Las Vegas, due to the COVID-19 pandemic.
(Production: Jane Ross)
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