- Title: Rapper Tinie Tempah makes catwalk debut with menswear line in London
- Date: 7th January 2017
- Summary: LONDON, ENGLAND, UNITED KINGDOM (JANUARY 7, 2017) (REUTERS) ****WARNING CONTAINS PROFANITY*** (SOUNDBITE) (English) RAPPER AND DESIGNER TINIE TEMPAH, ASKED WHETHER HE'S JUST ANOTHER IN A LINE OF RAPPERS RELEASING A CLOTHING LINE, SAYING: "I think time will tell, all you have to do is look. The cream always rises to the top, we can always sieve the shit out like we say. I am sure there's loads of other people that have made clothing lines apart from rappers, I don't think it's about fashion designers and rappers. There must be loads of different people who decide to make clothing lines."
- Embargoed: 22nd January 2017 19:43
- Keywords: Tinie Tempah rapper fashion music men's fashion London fashion week
- Location: LONDON, ENGLAND, UNITED KINGDOM / VARIOUS UNKNOWN FILMING LOCATIONS
- City: LONDON, ENGLAND, UNITED KINGDOM / VARIOUS UNKNOWN FILMING LOCATIONS
- Country: United Kingdom
- Topics: Arts/Culture/Entertainment,Fashion
- Reuters ID: LVA0045Y2ZKGP
- Aspect Ratio: 16:9
- Story Text: EDITORS NOTE: CONTAINS PROFANE LANGUAGE IN SHOTS 10, 11, 13 AND 22
British rapper Tinie Tempah made his catwalk debut at London Fashion Week Men's on Saturday (January 7) with a minimalistic, casualwear collection inspired by architecture and "the everyday man".
The 28-year-old, known for hits such as "Written in the Stars", "Miami 2 Ibiza" and 'Girls Like', opted for a simple colour palette of navy blue, grey, white and black to present his first creations of mainly loose tops, trousers and shorts for his menswear brand "What We Wear".
To the sound of a live music performance, models walked down the catwalk in zip jackets, large tops, drawstring shorts and ankle-length tracksuit-like trousers in cotton, neoprene, linen and nylon.
The "Pleats & Poppers" collection also featured subtle folds in designs and easy fastening on sleeves or the sides of trouser legs. The looks were accessorised with white sports shoes bearing the "What We Wear" logo at the back.
Tempah, who has designed clothing before, said the line would launch in April and that he would also consider doing a collection for women's wardrobes eventually.
"To be honest I got a little bit bored of people just saying I was really stylish just for wearing other people's clothes," he said of his decision to launch the menswear line.
"After a while I feel like people start to put more of the emphasis on the clothes than the actual person...I started to feel like I was a bit of a walking mannequin."
Asked if fashion could now take his focus away from music, he said: "No music is always the core focus and what people must always realise is that art is art. In the same way I sit down to produce a tune, I get the beat, I write the lyrics, I call in someone if I want them to feature on it. It's the same way that I will call a tailor, I will call a designer, I will call a pattern cutter and we will all sit down and make it happen."
London Fashion Week Men's runs until Monday.
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