- Title: Queen store opens in London marking five decades of the band
- Date: 27th September 2021
- Summary: NEW YORK CITY, NEW YORK, UNITED STATES (FILE - MARCH 6, 2014) (REUTERS) ***WARNING: CONTAINS FLASH PHOTOGRAPHY*** QUEEN MEMBERS BRIAN MAY, ROGER TAYLOR AND SINGER ADAM LAMBERT WALKING ON STAGE AND POSING FOR PHOTOGRAPHERS LONDON, ENGLAND, UNITED KINGDOM (FILE - OCTOBER 1, 2020) (REUTERS) (SOUNDBITE) (English) QUEEN MEMBERS BRIAN MAY AND ROGER TAYLOR AND ADAM LAMBERT SAYING: MAY: "It's funny, we've talked about it a lot and we kind of came to the conclusion we didn't want to make a big noise about having been around for 50 years. You know, it's more important that we are still here, I suppose. So, I don't think we are going to do like a 50th anniversary edition or something, you know. But there is a lot to celebrate so, you know, we have certain projects in the cooker as it were. But I don't think we'll be doing Queen 50th as a big kind of banner..." TAYLOR: "The only noise we'll be making is uuuuggghhhh." LAMBERT: "That's the getting out of bed in the morning noise." LONDON, ENGLAND, UNITED KINGDOM (FILE - OCTOBER 23, 2018) (REUTERS) ACTOR RAMI MALEK WHO PLAYED FREDDIE MERCURY ON RED CARPET FOR "BOHEMIAN RHAPSODY" PREMIERE MAY ON RED CARPET FOR 'BOHEMIAN RHAPSODY' PREMIERE TAYLOR TALKING TO REPORTERS LONDON, ENGLAND, UNITED KINGDOM (FILE - MAY 14, 2012) (REUTERS) "WE WILL ROCK YOU" LONDON'S WEST END SHOW FINALE WITH CAST AND MAY AND TAYLOR BOWING
- Embargoed: 11th October 2021 15:28
- Keywords: Brian May Freddie Mercury Queen Queen band Queen shop carnaby street Queen store Queen the Greatest store Roger Taylor
- Location: VARIOUS LOCATIONS
- City: VARIOUS LOCATIONS
- Country: United Kingdom
- Topics: Arts/Culture/Entertainment,Europe,Music
- Reuters ID: LVA007EWHUWCT
- Aspect Ratio: 16:9
- Story Text: From T-shirts to guitars signed by Brian May, Queen memorabilia is up for sale in a new pop-up store in London's Carnaby Street celebrating five decades of the rock band's music.
"Queen The Greatest", which opens on Tuesday (September 28), will host themes related to the rockers until its January run.
On sale at the shop, created with Universal Music Group's Bravado merchandise and brand management company, are Queen hoodies, socks, mugs and puzzles among other items.
"(Queen) started in 1971 and are still touring and active to the day so we wanted to make sure that we didn't let that moment pass without doing some celebration of it in a physical space," Keith Taperell, VP retail and sales at Bravado, told Reuters.
The shop is split into different areas, starting with the 1970s and a thrift store-like set up nodding to when lead singer Freddie Mercury and drummer Roger Taylor had a stall at London's Kensington market.
The 1980s section marks the band's live events and tours, a record area represents the 1990s, while a stand of DVDs of Queen performances is for the Noughties.
"When we go to 2010 we still wanted to reference the fact that they are a modern band relevant for everyone so we have a tech area," Taperell said. "There you can buy signed Brian May guitars, Roger Taylor drumsticks."
Monthly themes will start with music for October which will see weekly limited edition drops, including a greatest hits vinyl.
Proceeds from a special Freddie Mercury T-shirt will go to The Mercury Phoenix Trust, an AIDS charity founded by May, Taylor and band manager Jim Beach in the singer's memory. Mercury died from AIDS-related pneumonia in 1991.
(Production: Will Russell, Marie-Louise Gumuchian, Hanna Rantala) - Copyright Holder: FILE REUTERS (CAN SELL)
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