- Title: Dior brings bold splash of colour to Paris fashion week
- Date: 28th September 2021
- Summary: ***WARNING: CONTAINS FLASH PHOTOGRAPHY*** AUDIENCE DIOR CREATIVE DIRECTOR, MARIA GRAZIA CHIURI, WALKING ONTO THE RUNWAY AT THE END OF THE SHOW, GREETING THE AUDIENCE AUDIENCE APPLAUDING KOREAN SINGER AND MEMBER OF GIRL GROUP BLACKPINK, JISOO, WALKING IN VENUE BEFORE SHOW VARIOUS OF JISOO POSING FOR PHOTOGRAPHS BEFORE SHOW VARIOUS OF FANS GATHERED OUTSIDE THE VENUE, CHANTING JISOO'S NAME DIOR SIGN ON VENUE, PEOPLE OUTSIDE PARIS, FRANCE (SEPTEMBER 26, 2021) (REUTERS) VARIOUS OF ATELIER WORKER HAND-SEWING HOT PINK PRINTED DRESS VARIOUS OF ATELIER WORKER HAND-SEWING BLUE DRESS WITH FLORAL DESIGN (SOUNDBITE) (English) DIOR CREATIVE DIRECTOR, MARIA GRAZIA CHIURI, SAYING: "During the pandemic crisis, we did a lot of film videos. I think it's not the same, I think it's completely different because fashion is something that you do on a stage. To realise a film is another language." VARIOUS OF MODEL WALKING IN ORANGE AND LAVENDER COAT AND DRESS DURING FITTING (SOUNDBITE) (English) DIOR CREATIVE DIRECTOR, MARIA GRAZIA CHIURI, SAYING: "I bring this reference in the silhouette, in the bold colour, and also, it's very graphic. We use a lot of colour in this collection because we really want to give this idea of (being) playful, and also the idea of performing." VARIOUS OF MODEL WALKING IN BLACK ENSEMBLE DURING FITTING (SOUNDBITE) (English) DIOR CREATIVE DIRECTOR, MARIA GRAZIA CHIURI, SAYING: "After these two years, where we understood that fashion is a territory where there are many contradictions and many aspects that are critiqued, too, we have not to forget the essence of fashion. The essence of fashion is also a game, people use clothes to perform in, to describe themselves, to be fun." VARIOUS OF ATELIER WORKER AT WORK (SOUNDBITE) (French) HEAD OF DIOR'S RTW WORKSHOP, ROMAIN HOUSEAUX, SAYING: "There's a lot of wool work, a lot of scuba, of technical materials. There's a lot of prints - Pietro Ruffo, butterflies, animals, flowers, fluorescence - it's quite flashy." WORKERS AT WORK
- Embargoed: 12th October 2021 16:03
- Keywords: Blackpink Chiuri Dior Fashion Week France Jisoo lockdown runway show video presentation
- Location: PARIS, FRANCE
- City: PARIS, FRANCE
- Country: France
- Topics: Arts/Culture/Entertainment,Europe,Fashion
- Reuters ID: LVA002EWMWG93
- Aspect Ratio: 16:9
- Story Text: Christian Dior showcased a burst of colorful 1960s- and 70s-flavored mini dresses as crowds returned to its hometown show at the Paris Fashion Week.
Guests showing health passes on their mobile phones were waved in on Tuesday (September 28) by guards at the marquee sited in the Tuileries Gardens where onlookers gathered to watch the stream of arrivals, which included K-pop star Jisoo.
Dozens of brands will show their collections to in-person audiences in the French capital through Oct. 5, capping a month that has seen the return of celebrity-packed fashion events and screaming fans to New York, London, and Milan following months of pandemic disruptions.
"During the pandemic crisis, we did a lot of film videos. I think it's not the same, I think it's completely different because fashion is something that you do on a stage," Maria Grazia Chiuri, womenswear designer for the LVMH-owned label, said in an interview.
The designer drew on the house's collections under the creative leadership of Marc Bohan, who was known for modernizing styles by loosening silhouettes in the 1960s and 1970s. Chiuri swapped Dior's signature, cinched Bar jackets for short, boxy cuts, rounding the shoulders and pairing them with mini skirts. She wove in technical fabrics like scuba material, which added a sporty flair to the lineup of color-blocked looks matching tailored coats with dresses.
"I bring this reference in the silhouette, in the bold color, and also it's very graphic," said Chiuri.
The designer retooled go-go boots and low-heeled Mary Janes from the era, offering them in hot pink and bright orange, with laces and white, rubber soles.
Patterns included neon leopard prints and pastel camouflages as well as animal images that were blown up and applied with embroidery techniques.
Models circled around a runway set up to resemble a board game and decorated with artwork from Rome-based artist Anna Paparatti that broadcast messages infused with irony, like "The game of nonsense."
"The essence of fashion is also a game, people use clothes to perform in, to describe themselves, to be fun," said Chiuri.
(Production: Clotaire Achi, Ardee Napolitano)
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