- Title: 'Gustav Klimt: Gold in Motion' exhibit dazzles in New York
- Date: 12th September 2022
- Summary: (SOUNDBITE) (English) "GUSTAV KLIMT: GOLD IN MOTION" CREATIVE DIRECTOR, GIANFRANCO IANNUZZI, SAYING: "It's very important to open the art and the culture to a large audience and a lot of people because average people don't go to the museum. But maybe with this kind of approach is to discover something new, and then maybe they're stimulated to go to see the real original painting in the museum. Then I think there is no contradiction, between this kind of experience and the museum, but it is complementary."
- Embargoed: 26th September 2022 11:47
- Keywords: Hall des Lumières Klimt historic Emigrant Industrial Savings Bank building immersive
- Location: NEW YORK, NEW YORK, UNITED STATES
- City: NEW YORK, NEW YORK, UNITED STATES
- Country: USA
- Topics: Art,Arts/Culture/Entertainment,United States
- Reuters ID: LVA006163630082022RP1
- Aspect Ratio: 16:9
- Story Text:Austrian symbolist artist Gustav Klimt's masterpieces come to life in an immersive exhibit in New York, inaugurating a new museum that merges technology, art, and music.
"Gustav Klimt: Gold in Motion," which opens on Wednesday, enfolds visitors in 30-foot high images of his works in the landmarked Emigrant Industrial Savings Bank building, now the 33,000-square-foot Hall des Lumières.
The Big Apple's largest digital art center is jointly owned and operated by French museum manager Culturespaces and IMG, a global events, sports, and talent management company.
Klimt's most famous work, "The Kiss," painted in 1907-8 during the height of his golden period, seemingly drips off the new museum's marble walls onto the floor.
"When you put this not on the canvas but on the wall, you can see it's like a new world every time," said Gianfranco Iannuzzi, the year-long show's creative director.
"You are not in front of something like a cinema screen or in a museum like a painting, but you are inside and you have a different kind of situation with the way you look, but also hear and also move around," he added. "All of this is a special ... sensitive and emotional experience."
Iannuzzi, who created the current "Van Gogh, Starry Night" show at the Atelier des Lumières in Paris, hopes such exhibitions will make traditional artworks more popular.
"It's very important to open the art and the culture to a large audience. Maybe this kind of approach is to discover something new," he said.
"Gustav Klimt: Gold in Motion" opens on Sept. 14.
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