- Title: Customers flock to buy new Apple iPhone 14 in Beijing
- Date: 16th September 2022
- Summary: BEIJING, CHINA (SEPTEMBER 16, 2022) (REUTERS) CUSTOMERS STANDING IN LINE OUTSIDE APPLE STORE SECURITY STAFF GUIDING CUSTOMERS TO SCAN HEALTH CODE CUSTOMERS WALKING IN LINE CUSTOMER STANDING AND TEXTING ON IPHONE (SOUNDBITE) (Mandarin) 22-YEAR-OLD CUSTOMER, HUANG, SAYING: “It is mainly because of Apple's design philosophy. The design is relatively simple and concise, unlike other mobile phone manufacturers that have advertisements in the system. This is something I like more.†STAFF OPENING DOOR FOR CUSTOMERS TO ENTER IPHONE 14 PRO MAX CUSTOMERS TRYING IPHONE 14 FINGER TAPPING ON SCREEN OF IPHONE 14 IPHONE 14 VARIOUS OF CUSTOMERS LOOKING AT IPHONE 14 STAFF TRANSFERRING SIM CARD INTO NEW IPHONE STAFF HANDING NEW IPHONE IN BAG TO CUSTOMER (SOUNDBITE) (Mandarin) 40-YEAR-OLD CUSTOMER, TANG, SAYING: “Because we're in an age where technology is changing particularly fast, and then I think changing these things to new ones, and not just phones, I think is particularly important for people who live in this age. Apart from you staying on your own, you probably spend the most time with these devices every day, so I feel it's very necessary to invest some of your money to experience these new products." STAFF HANDING NEW IPHONE IN BAG TO CUSTOMER (SOUNDBITE) (Mandarin) 21-YEAR-OLD CUSTOMER, TIAN, SAYING: “I will be happy for a while. I'll be in a better mood with a new phone. You can buy some new phone cases. Girls love those, don't they?†CUSTOMERS GATHERED AROUND TABLE IN FRONT OF IPHONE 14 BILLBOARD CUSTOMER COMPARING TWO MOBILE PHONES CUSTOMER TAKING PHOTOGRAPH WITH IPHONE 14 CUSTOMERS STANDING IN LINE OUTSIDE APPLE STORE
- Embargoed: 30th September 2022 07:02
- Keywords: Apple China consumerism customer iPhone iPhone 14
- Location: BEIJING, CHINA
- City: BEIJING, CHINA
- Country: China
- Topics: Asia / Pacific,Company News Markets,Economic Events
- Reuters ID: LVA001572816092022RP1
- Aspect Ratio: 16:9
- Story Text:Customers queued at an Apple store in Beijing early in the morning on Friday (September 16) as its latest model of the iPhone officially went on sale in China.
Most of Friday's customers had pre-ordered the latest iPhone 14 models and was looking to pick them up. Some came to compare differences between old and new devices.
"You probably spend the most time with these devices every day, so I feel it's very necessary to invest some of your money to experience these new products," said Tang, a 40-year-old customer who only provided his surname.
China is Apple's third-largest market after the United States and Europe. The company priced the iPhone 14 at 5,999 yuan ($862.42) -- the same as the iPhone 13 launch price -- despite a 7% drop in the currency.
(Production: Xiaoyu Yin) - Copyright Holder: REUTERS
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