- Title: Artists in Kenya use new online platform to share their work
- Date: 3rd January 2023
- Summary: VARIOUS OF HUSTLESASA COMMUNITY MANAGER STEPHANIE GOGO WORKING ON HER COMPUTER (SOUNDBITE) (English) HUSTLESASA COMMUNITY MANAGER, STEPHANIE GOGO SAYING: "We realised the issue is that there is a lot of fragmentation within the solution that exists for creatives. So why do I need to sell different product types on different applications, why can't I sell my merch in one place, my music in one place - a centralised part for that, right? I think another thing is that it's really complicated because your services are spread out so if you want your data on how your tickets are moving versus your music itself versus the merch you have to go to all these platforms to access that data, it's not all centralized and it can't give you a birds-eye view of the business. And I think also it's really expensive because creatives are tied to the commissions set by these platforms right. A lot of these platforms are not Africa centric they are not localised they charge, a minimum, thirty per cent commission for you to use their platform that can't really fly for creatives in Africa because just the industry in picking up we need to have something that is more aligned to what's available for us like economically."
- Embargoed: 17th January 2023 08:21
- Keywords: ARTISTS CREATIVES HUSTLESASA KENYA NAIROBI PINK SAVANNAH RONGAI SAUTI SOL SOL FEST TECHNOLOGY
- Location: RONGAI AND NAIROBI, KENYA
- City: RONGAI AND NAIROBI, KENYA
- Country: Kenya
- Topics: Africa,Art,Arts/Culture/Entertainment
- Reuters ID: LVA005826721122022RP1
- Aspect Ratio: 16:9
- Story Text: In pink trousers and a matching puffer jacket, Grammy-nominated Kenyan musician Bien-Aime Alusa gyrates on stage as he sings to a bank of swaying fans, many capturing the moment on their mobile phones.
When the curtain drops on the concert in Nairobi, Alusa keeps making connections and profit through a digital streaming and payment platform, HustleSasa, which he co-founded to help artists recover from revenues lost to the coronavirus lockdown.
HustleSasa, which officially launched in November 2021, allows the singer-songwriter and fellow creatives to stream music or sell branded merchandise, concert tickets, food, fashion and other services in one mobile phone application.
Artists or vendors sell their products directly to the market, with no set-up costs or monthly fees, and receive payment instantly via bank card or mobile money, avoiding expensive commissions charged by some apps.
"Our region has one of the lowest payout rates in the world from other streaming platforms, but on HustleSasa you are getting value for money in real time," Alusa said.
Glena Jiwani, who owns the fashion boutique Pink Savannah in the capital Nairobi, said it has allowed her to expand her business online, and keep tabs on stock and sales. "I did not even have a website but now it's so easy," she said.
Yaba, another Kenyan musician, said the app's streaming service allows him to make more money and to connect directly to his audience. "As a musician who is fighting his way to the top, when it comes to streaming it's not like the other platforms," he said at his studio in Rongai, western Kenya.
Alusa said he is in talks to spread operations across the continent, from Ghana to South Africa.
"It's the future of ticketing, it's the future of selling merch, it's the future where we are going to have the power and future in our hands."
(Jeff Kahinju, Mukelwa Hlatshwayo) - Copyright Holder: REUTERS
- Copyright Notice: (c) Copyright Thomson Reuters 2023. Open For Restrictions - http://about.reuters.com/fulllegal.asp
- Usage Terms/Restrictions: None