BMW unveils color-changing i Vision Dee concept car at CES with support from Arnold Schwarzenegger

Record ID: 1705163

  • Title: BMW unveils color-changing i Vision Dee concept car at CES with support from Arnold Schwarzenegger
  • Date: 5th January 2023
  • Summary: LAS VEGAS, NEVADA, UNITED STATES (JANUARY 4, 2023) (REUTERS) ***WARNING: CONTAINS FLASH PHOTOGRAPHY*** VARIOUS OF BMW'S I VISION DEE CONCEPT CAR BEING UNVEILED AT CES (SOUNDBITE) (English) BMW CEO, OLIVER ZIPSE, SAYING: "Well, dear friends, meet Dee, but please don't call her just a car. You will hurt her feelings. She likes to think of herself as a promise, a commitment, or even better, a companion. Basically, she says, she's the best thing since the wheel was invented. Well, she definitely doesn't lack self-confidence. Right, Dee?" (Car responds, saying: "You bet, Oliver.") (SOUNDBITE) (English) BMW CEO, OLIVER ZIPSE, SAYING: "Dee stands for Digital, Emotional, and Experience. It is our vision of pushing the boundaries between physical and digital perceptions." HOLLYWOOD STAR ARNOLD SCHWARZENEGGER WALKING OUT ON STAGE GREETING THE AUDIENCE (SOUNDBITE) (English) ARNOLD SCHWARZENEGGER, SAYING: "In most of my movies, the machines were the enemy. But today, we found ways to use technology as an ally." (SOUNDBITE) (English) ARNOLD SCHWARZENEGGER, SAYING: "The bottom line is technology can solve all of the biggest problems. It can change the world. And like you've just seen, it can be really, really fun. That is for sure. So, I'm so excited to be part of this whole project and part of BMW and promoting this whole thing. And I wanted to say thank you to them. And now, I would like to bring back the CEO of BMW, Oliver Zipse to share more of BMW's vision. Come on out here Oliver." ZIPSE WALKING OUT ON STAGE AND JOINING SCHWARZENEGGER (SOUNDBITE) (English) ARNOLD SCHWARZENEGGER, SAYING: "Look at this man here, look at his deltoids. Look at his chest. Take a look at this young man. The guy looks good. Look at those calves, look at those thighs. Man, this guy is in shape. I love it." (SOUNDBITE) (English) BMW CEO, OLIVER ZIPSE, SAYING: "Thank you, Arnold. You are the man. This is so much fun with you. And the audience, the only person alive who was a governor, a time-travelling android, and a pregnant man. This is the man."
  • Embargoed: 19th January 2023 08:08
  • Keywords: Arnold Schwarzenegger BMW CES
  • Location: LAS VEGAS, NEVADA, UNITED STATES
  • City: LAS VEGAS, NEVADA, UNITED STATES
  • Country: US
  • Topics: North America,Science
  • Reuters ID: LVA001051605012023RP1
  • Aspect Ratio: 16:9
  • Story Text: German carmaker BMW wowed CES on Wednesday night (January 4) as it unveiled its brand new color-changing i Vision Dee Concept car with a little help from Hollywood superstar Arnold Schwarzenegger.
    The BMW i Vision Dee, a mid-size sedan with a futuristic-looking, pared-down design, has also expanded on the car-makers color-change technology, that first made waves at CES 2022, with Dee now able to transform into 32 colors, not just black and white.
    "Well, dear friends, meet Dee, but please don't call her just a car. You will hurt her feelings. She likes to think of herself as a promise, a commitment, or even better, a companion," said BMW CEO Oliver Zipse, as he showed the car off at CES.
    Joining Zipse on stage, Schwarzenegger praised BMW for pushing the envelope and said technology was an "ally."
    "In most of my movies, the machines were the enemy. But today, we found ways to use technology as an ally," said the Hollywood star and former California governor.
    "The bottom line is technology can solve all of the biggest problems. It can change the world. And like you've just seen, it can be really, really fun," he added.
    The name “Dee” stands for Digital Emotional Experience and the concept car also features the BMW Head-Up-Display that extends across the full width of the car's windscreen, technology that will be available from 2025 in the models of the NEUE KLASSE.
    (Production: Sandra Stojanovic, Omar Younis)
  • Copyright Holder: REUTERS
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