- Title: Adidas ends partnership with Beyonce - WSJ
- Date: 28th March 2023
- Summary: LOS ANGELES, CALIFORNIA, UNITED STATES (FILE - JULY 9, 2019) (REUTERS) ***WARNING: CONTAINS FLASH PHOTOGRAPHY*** POP STAR BEYONCE ARRIVING FOR "LION KING" PREMIERE NEW YORK CITY, NEW YORK, UNITED STATES (FILE - AUGUST 28, 2016) (REUTERS) BEYONCE ARRIVING FOR MTV MUSIC VIDEO AWARDS
- Embargoed: 11th April 2023 12:41
- Keywords: Beyonce adidas ivy park
- Location: VARIOUS
- City: VARIOUS
- Country: Various
- Topics: Celebrities,Arts/Culture/Entertainment
- Reuters ID: LVA001086528032023RP1
- Aspect Ratio: 16:9
- Story Text: Adidas has ended its fashion partnership with Beyoncé, the Wall Street Journal reported on Tuesday (March 28), citing people familiar with the matter.
If confirmed, it would mark a second high-profile split between Adidas and a celebrity partner, after the German sportswear giant ended its collaboration with Kanye West over his antisemitic comments.
Adidas, which had signed a deal with Beyoncé in April 2019 to relaunch her brand Ivy Park, declined to comment.
The Hollywood Reporter was the first to report the sportswear giant and the American pop star cut ties, saying last Thursday (March 23) the decision was mutual and citing "major creative differences".
The Wall Street Journal said sales of Ivy Park have been underperforming expectations for years.
(Production: Hannah Ellison) - Copyright Holder: FILE REUTERS (CAN SELL)
- Copyright Notice: (c) Copyright Thomson Reuters 2023. Open For Restrictions - http://about.reuters.com/fulllegal.asp
- Usage Terms/Restrictions: None