- Title: Taylor Swift makes Spotify history with countdown to next album
- Date: 18th April 2024
- Summary: NEWARK, NEW JERSEY, UNITED STATES (FILE - SEPTEMBER 12, 2023) (REUTERS) ***WARNING: CONTAINS FLASH PHOTOGRAPHY*** VARIOUS OF SWIFT POSING FOR PICTURES AT THE VMA (MTV VIDEO MUSIC AWARDS)
- Embargoed: 2nd May 2024 17:43
- Keywords: ALBUM COUNTDOWN SPOTIFY TAYLOR SWIFT
- Location: VARIOUS
- City: VARIOUS
- Country: UK
- Topics: Arts/Culture/Entertainment,Europe,Music
- Reuters ID: LVA004624718042024RP1
- Aspect Ratio: 16:9
- Story Text: Music streaming giant Spotify on Thursday (April 18) revealed that Taylor Swift’s upcoming album became the most pre-saved album Countdown Page in Spotify history.
The platform announced the news on social media website X, with a post reading: “On April 18th, 2024, Taylor Swift's THE TORTURED POETS DEPARTMENT became the most pre-saved album Countdown Page in Spotify history.”
A day earlier, Swift had posted her own countdown to her 95 million followers, using a peace sign emoji to gesture the two days remaining until the album’s release.
In a press release, Spotify said that fans who pre-save an album are alerted when it’s released, adding that pre-saved albums are automatically added to users’ music libraries.
“On average, nearly 70% of users who pre-save an album listen to it week one”, the press release said.
Earlier on Wednesday, rumours were circulating on X that the album had been leaked via a Google Drive link, however no official comment on a leak has been given by Swift or her record label.
The Tortured Poets Department will be released on Friday (April 19).
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