- Title: Kering appoints Demna as artistic director of Gucci
- Date: 13th March 2025
- Summary: TEMISAS, SPAIN (MARCH 14, 2025) (REUTERS) (MUTE) TIMELAPSE OF THE MOON RISING TEMISAS, SPAIN (MARCH 14, 2025) (REUTERS) VARIOUS OF THE MOON IN THE NIGHT SKY OF THE CANARY ISLANDS (SOUNDBITE) (SPANISH) PHOTOGRAPHER, EDUARDO ROBAINA, SAYING: "One of the things I like in photography is astrophotography. And today is flagged as day of a total lunar eclipse. And from this locat
- Embargoed:
- Keywords: Demna Gucci Kering
- Location: VARIOUS
- City: VARIOUS
- Country: UK
- Topics: Arts/Culture/Entertainment,Europe,Fashion
- Reuters ID: LVA006866413032025RP1
- Aspect Ratio: 16:9
- Story Text:Italian luxury brand Gucci has appointed Demna as its artistic director, owner Kering said on Thursday, in a much-awaited move to revitalize the struggling label.
The appointment comes after Gucci - once one of the industry's biggest success stories - has suffered a prolonged sales decline, with revenues down 24% in the fourth quarter of 2024. The label's former design chief Sabato De Sarno left in February.
Georgian fashion designer Demna has been the artistic director of Kering's Balenciaga since 2015, and will take up his new role in July, Kering said.
The designer faced criticism in 2022 over a controversial Balenciaga ad campaign with images involving children, which he later said was the "wrong artistic choice."
In a statement, François-Henri Pinault, Kering CEO and chairman, said: "His creative power is exactly what Gucci needs."
Analysts have been impatient for the company to fill the role, with Luca Solca of Bernstein saying that Gucci, which generates nearly half of group sales and two-thirds of operating profit, needed a "heavyweight" chief designer to regain much-needed momentum.
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