- Title: 14-story expansion of Sao Paulo Museum to elevate art engagement
- Date: 28th March 2025
- Summary: SAO PAULO, BRAZIL (MARCH 27, 2025) (REUTERS) (MUTE) VARIOUS OF DRONE VIEWS MUSEUM OF SAO PAULO (MASP) OLD BUILDING (RED ONE) AND NEW EXPANSION BUILDING (TOWER ON THE RIGHT) VARIOUS OF VISITORS AT MUSEUM HISTORY EXHIBITION VARIOUS OF MASP DIRECTOR OF EXPERIENCE AND COMMUNICATION PAULO VICELLI LOOKING AT ARTPIECES (SOUNDBITE) (Portuguese) MASP DIRECTOR OF EXPERIENCE AND COMM
- Embargoed:
- Keywords: Brazil MASP Museum of Sao Paulo Renoir Sao Paulo art expansion
- Location: SAO PAULO, BRAZIL
- City: SAO PAULO, BRAZIL
- Country: Brazil
- Topics: Art,Arts/Culture/Entertainment,South America / Central America
- Reuters ID: LVA001251228032025RP1
- Aspect Ratio: 16:9
- Story Text:A new 14-story structure raising from the iconic Paulista Avenue marks a new era of the Sao Paulo Museum as the expansion seeks to invigorate the Brazilian city’s cultural scene.
The Musem of Sao Paulo (MASP) opens on Friday (March 28) the doors of its new Pietro Maria Bardi tower, a development that that boosts the museum's capacity by 66%, according to Paulo Vicelli, Director of Experience and Communication.
Constructed adjacent to the original red edifie that has become a hallmark in one of the city’s main streets, Paulista Avenue, this new building represents the museum's largest renovation since its inception in 1968.
The MASP has launched five new exihibitions to celebrate the expansion, including one from the french impressionist painter Pierre-Auguste Renoir. This is the first time the MASP got to include all its Renoirs masterpieces in a single exhibition, as reported by the news agency Agencia Brasil.
The new tower was designed by the Brazilian Metro Arquitetos.
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