- Title: Step back in time to ancient Egypt in London's new immersive exhibition
- Date: 26th March 2025
- Summary: LONDON, ENGLAND, UNITED KINGDOM (MARCH 26, 2025) (REUTERS) VARIOUS OF CEO OF MADRID ARTES DIGITALES, JELLE DE JONG, LOOKING AT EXHIBITION DISPLAY (SOUNDBITE) (English) CEO OF MADRID ARTES DIGITALES, JELLE DE JONG, SAYING: "Everybody has heard about Tutankhamun but if you ask them a bit more, they are not able to tell you more, except for the fact that they know the mask or
- Embargoed:
- Keywords: Ancient Egypt Artefacts Exhibition Experience Immersive Tutankhamun Virtual
- Location: LONDON, ENGLAND, UNITED KINGDOM / UNKNOWN LOCATION
- City: LONDON, ENGLAND, UNITED KINGDOM / UNKNOWN LOCATION
- Country: UK
- Topics: Arts/Culture/Entertainment,Europe
- Reuters ID: LVA006163325032025RP1
- Aspect Ratio: 16:9
- Story Text: Visitors will be able to step back over 3,000 years into the land of pharaohs from Friday (March 28) as they enter London's new immersive exhibition on ancient Egypt.
"Tutankhamun: The Immersive Exhibition", features one of Europe’s largest immersive video mapping rooms with eight-metre-high projections, and takes visitors on a virtual journey through ancient Egypt while recounting its rich history.
The exhibition features a seated 360-degree VR experience plus an Interactive Digital Metaverse walk-through of the Valley of the Kings, exploring British archaeologist Howard Carter's basecamp, and reliving the historical moment of his 1922 discovery of the tomb of Tutankhamun, one of ancient Egypt's most legendary rulers.
The CEO of the exhibition's organiser Madrid Artes Digitales, Jelle De Jong, told Reuters that most people have heard about Tutankhamun, but would not know the history behind Carter's discovery.
"We thought all those angles were so impressive and are so interesting from our point of view to make this kind of technological show," he said.
Guests enter via an infinity room with a walking Anubis (ancient Egyptian God of the afterlife) before listening to stories about Egyptian civilisation alongside curated replicas and artefacts.
The Hologram Room, the first to premiere internationally, shows visitors the full mummification process of Pharaoh Tutankhamun.
"That is an extraordinary technological trick of which I don't even understand how it works. But the magic happens right in front of you and that is something extraordinary," said De Jong.
The exhibition, co-created with Egyptologists and historians, features mystical tombs, golden treasures, the life story of Tutankhamun, as well as his tomb.
It will also display original artefacts from Egyptologists' private collections, including those owned by Carter.
"The original, I think it has a soul. It has the life of the ancient Egyptians, you know. And this is the reason many people is (are) interested in seeing the original objects," said exhibit curator Nacho Ares.
Following runs in 12 cities around the world, as well as winning three Telly Awards to date, the immersive event will run to June 29.
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