- Title: 'Made in Mexico' campaign aims to offset Trump's tariff threats
- Date: 30th March 2025
- Summary: MEXICO CITY, MEXICO (RECENT - MARCH 20, 2025) (REUTERS) VARIOUS OF SIGNS IN SUPERMARKET STORES WITH LOGO OF ‘MADE IN MEXICO’ VARIOUS OF CUSTOMERS SHOPPING FOR VEGETABLES CUSTOMER BROWSING SUPERMARKET AISLE (SOUNDBITE) (Spanish) SHOPPER, ANTONIO ANDRADE, SAYING: “We have to leave behind the belief that things made in Mexico have regular quality. No, there are many good thin
- Embargoed:
- Keywords: Donald Trump Made in Mexico economy market tariffs
- Location: MEXICO CITY, SAN PEDRO TAPANATEPEC, OAXACA & URUAPAN, MICHOACAN, MEXICO
- City: MEXICO CITY, SAN PEDRO TAPANATEPEC, OAXACA & URUAPAN, MICHOACAN, MEXICO
- Country: Mexico
- Topics: South America / Central America,North America,Government/Politics
- Reuters ID: LVA001285430032025RP1
- Aspect Ratio: 16:9
- Story Text: As U.S. President Donald Trump’s tariff threats loom over international markets, Mexico has launched a ‘Made in Mexico’ campaign hoping to boost national industry.
The campaign launched in February by Mexico's economy minister aims at recognizing products made in Mexico and highlighting their quality and their capacity to create jobs, according to the head of the campaign, Barbara Botello.
In the streets of Mexico City, consumers seemed eager to buy local products, saying they wanted to ‘solidarize’ with their economy.
Trump’s moves could see a shift in the previous dynamic that focused on near-shoring and promoting global markets to a more nationalist approach to the economy, according to CI Bank’s deputy director of economic analysis.
“Boosting local products is a good part of the relaunch of the Made in Mexico brand, but let’s not forget we are in a globalized world,” James Salazar said. “The result shouldn’t be too completely isolated," he added.
Since taking office on January 20, President Trump has threatened to impose 25% tariffs on Mexican products in the U.S., going against the USMCA free trade agreement between the U.S., Mexico and Canada.
Mexican President Claudia Sheinbaum’s team has worked to negotiate with U.S. officials to postpone the tariffs.
Earlier this month, Mexican Economy Minister Marcelo Ebrard said he was working on a deal to carve out an exemption for United States tariffs on auto imports.
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