- Title: Burberry returns to growth as turnaround effort starts to bear fruit
- Date: 13th November 2025
- Summary: ADDIS ABABA, ETHIOPIA (NOVEMBER 5, 2025) (REUTERS) (SOUNDBITE) (English) INTERNATIONAL CRISIS GROUP PROJECT DIRECTOR FOR THE HORN OF AFRICA, ALAN BOSWELL, SAYING: "Earlier this year, the Sudanese army, recaptured the capital, Khartoum, and pushed the RSF west, mostly into the Kordofan region and then into its home base in Darfur. The RSF then has looked to reconsolidate it
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- Keywords: Burberry Fashion Market Sales
- Location: VARIOUS
- City: VARIOUS
- Country: UK
- Topics: Company News Markets,Europe,Economic Events
- Reuters ID: LVA003170213112025RP1
- Aspect Ratio: 16:9
- Story Text: Burberry returned to growth in the second quarter, the British luxury brand reported on Thursday (November 13), as turnaround measures started to bear fruit and its China business showed signs of recovery.
Burberry reported a 2% rise in second-quarter comparable store sales, its first quarter of growth in two years, in a sign shoppers are responding well to CEO Joshua Schulman's strategy of refocusing the 169-year-old trench coat maker on outerwear and scarves and promoting an accessible British aesthetic.
Analysts had forecast a 1% rise in comparable store sales, following seven quarters of decline, according to a company-compiled poll. Shares in Burberry rose nearly 6% by 0910 GMT.
"With our timeless British luxury brand expression and an improved product offer, our brand has become more desirable," Schulman said in a call with journalists, adding that the brand has attracted new customers and welcomed back old ones.
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