- Title: JAPAN: TOP DESIGNERS DISPLAY THEIR LATEST RANGES FOR MANUAL WORKERS
- Date: 30th June 1991
- Summary: TOKYO, JAPAN (JUNE 26, 1991) 1. GV AND CU MALE MODELS DANCING ON CATWALK (2 SHOTS) 0.14 2. AUDIENCE LOOKING AT THE MODELS ON CATWALK 0.17 3. SV'S MODELS WEARING WORK-SITE CLOTHES (3 SHOTS) 0.34 4. SV PAN MODELS PRETENDING TO WORK ON A BUILDING SITE 0.43 Initials Script is copyright Reuters Limited. All rights reserved
- Embargoed: 15th July 1991 13:00
- Keywords:
- Location: TOKYO, JAPAN
- Country: Japan
- Topics: General
- Reuters ID: LVA6S2H1A68FKOCBYEJK9ZDQY1FB
- Story Text: TOKYO, JAPAN
Top Japanese fashion houses have displayed some tougher than usual creations, designed for workers who do dirty and dangerous jobs.
The new working wardrobes were put on show in a Tokyo department store where male and female models danced energetically, sporting the new range of occupational gear.
The hard hats, colourful jackets and boiler-suits, were all designed to bring glamour to the building-site, in an effort to attract Japanese workers to manual work.
The demand for better looking uniforms for the working man and woman prompted by Japan's labour shortage.People are now becoming choosy about their employment and are shunning hard, manual labour in favour of white collar office jobs.
They are called the 3D jobs - demanding, dangerous and dirty.The theme of the show was from 3D to 3F; functional, fashionable and funky.
Employers hope to attract new workers for gas stations, the construction industry and factories with these dynamic ensembles.
<strong>Source: REUTERS - KIMIAKI TANAKA</strong> - Copyright Holder: REUTERS
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