FRANCE: NEW BRAZILIAN DESIGNER "EKTOR" SHOWS HIS FIRST PARIS COLLECTION

Record ID: 231143

  • Title: FRANCE: NEW BRAZILIAN DESIGNER "EKTOR" SHOWS HIS FIRST PARIS COLLECTION
  • Date: 30th January 1969
  • Summary: 1. MS GREY TROUSER SUIT WITH-QUARTER LENGTH JACKET AND "RUSSIAN SAILOR" TYPE HAT 0.04 2. CU MODEL TAKES OFF JACKET TO REVEAL WHITE SHORT-SLEEVED BLOUSE WITH BLACK PATCH POCKETS 0.19 3. CU MODEL TURNING ROUND AND TILT DOWN TROUSERS 0.30 4. CU WHITE AND BROWN FLORAL FULL-LENGTH DRESS 0.44 5. CU WIDE WHITE BELT WITH "BALANGADA" ORNAMENTATION 0.54 6. LV SAME MODEL 1.04 7. CU MODEL'S FACE 1.08 8. MS ENSEMBLE WITH PANTALOONS AND FLOWING ORGANIZA CAPE (3 SHOTS) 1.29 9. LS SAME MODEL DESIGNER EKTOR JOINS MODEL ON STAGE (2 SHOTS) 1.45 Initials RM/VS/JH/SS Script is copyright Reuters Limited. All rights reserved
  • Embargoed: 14th February 1969 13:00
  • Keywords:
  • Location: PARIS, FRANCE
  • Country: France
  • Reuters ID: LVA3D4G8JDLQ5WK5JUDKGKEZM7FX
  • Story Text: A NEW FASHION DESIGNER, 28-YEAR-OLD EKTOR IRAJA VON HOFFMEISTER -- TO BE KNOWN AS "EKTOR" -- OPENED A SALON IN PARIS YESTERDAY (WEDNESDAY) WITH CONSIDERABLE FINANCIAL BACKING FROM BUSINESSMEN IN BRITAIN, FRANCE, CANADA AND THE UNITED STATES. EKTOR, WHO IS HIMSELF BRAZILIAN, PRESENTED A SMALL COLLECTION WHICH HE DESIGNED "DOWN TO THE LAST BUTTON."
    EKTOR'S LINE WAS VERY SIMPLE, WITH ROUND SHOULDERS, SMALL UNPRESSED COLLARS, AND SLEEVES CAUGHT INTO A LONG CUFF. THE BODY PART OF THE GARMENT JUST SKIMMED THE FIGURE. WHEREVER HE COULD, EKTOR DECORATED HIS BELTS WITH THE BRAZILIAN "BALANGADE" -- A METAL CRESCENT FROM WHICH HANGS GOODLUCK CHARMS.

    IN SPITE OF THE STRONG PART THAT BRAZIL PLAYED IN HIS COLLECTION, EKTOR INSISTS THAT PEOPLE WILL BE DISAPPOINTED IF THEY EXPECT HIM TO PRODUCE RIO CARNIVAL CLOTHES. "I DETEST FOLKLORE," HE TOLD A REPORTER RECENTLY. "IF MY CLOTHES ARE INFLUENCED BY BRAZIL IT WILL NOT AT ALL BE IN THE WAY THAT PEOPLE EXPECT."
    EKTOR IS A DESIGNER WHO BELIEVES THAT CLOTHES SHOULD FLATTER AND ENHANCE A WOMAN, AND TO THIS END HE USES BEAUTIFUL MATERIALS AND COLOURS. FOR EVENING HE LIKES WHITE ORGANDIE AND BRILLIANT FLOWERED CHIFFON. HE PUTS TROUSERS WITH EVERYTHING, AND ONE OF HIS NICEST IDEAS IN THE COLLECTION WAS A LITTLE DRESS THAT CAN BE WORN WITH OR WITHOUT ITS MATCHING PANTS.
  • Copyright Holder: REUTERS
  • Copyright Notice: (c) Copyright Thomson Reuters 2015. Open For Restrictions - http://about.reuters.com/fulllegal.asp
  • Usage Terms/Restrictions: None
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