- Title: NIGERIA: Nigerian entreprenuer builds empire from children's apparel.
- Date: 6th February 2013
- Summary: LAGOS, NIGERIA (RECENT) (REUTERS) EXTERIOR OF "RUFF 'N' TUMBLE" OUTLET ENTRANCE TO "RUFF 'N' TUMBLE" OUTLET SIGN READING "RUFF N TUMBLE" VARIOUS OF ENTREPRENEUR ADENIKE OGUNLESI SUPERVISING HER WORKERS VARIOUS OF WORKER SEWING ON MACHINE/OGUNLESI IN FACTORY OGUNLESI WALKING INTO HER OFFICE AWARDS ON A SHELF VARIOUS OF OGUNLESI WORKING IN HER OFFICE PHOTOGRAPH OF OGUNLESI WITH HER HUSBAND (SOUNDBITE) (English) ADENIKE OGUNLESI, FOUNDER AND CHIEF EXECUTIVE OFFICER, "RUFF 'N' TUMBLE" SAYING: "The industry does not have the support in terms of skills that I would say I'd want to further expand into different sections. Typically in this industry, it's not one factory that makes the entire production line or design line for one store, there are different factories that will make the denim, different factories that will make the shirt, that will make tee-shirts, that will make dresses and that doesn't exist here so I don't want us to go into an early grave." OGUNLESI IN HER SHOP WITH KIDS CLOTHES ON DISPLAY (SOUNDBITE) (English) ADENIKE OGUNLESI, FOUNDER AND CHIEF EXECUTIVE OFFICER, "RUFF 'N' TUMBLE" SAYING "We need technical schools that will focus on the garment industry itself to grow the skills that are required. Then you need merchandises, you need sales people, you need p people who can do window display properly. There's so many things that can happen if the garment industry is invested in properly, there's so many job opportunities that exists in the industry you know." MORE OF OGUNLESI WALKING INTO THE PACKING STORE AREA OGUNLESI TALKING WITH MEMBER OF STAFF FOLDED SHIRTS (SOUNDBITE) (English) ANTHONIA EZULIKE, DISTRIBUTION AND LOGISTICS TEAM LEADER, "RUFF N TUMBLE" SAYING: "When you look at most organisations and you look at their staff strength, she's not just giving employment, she's giving career path. She's showing us things we didn't know could exist. For example, I could start out as a sales associate and end up as a regional manager. There's a career path which we don't often see in entrepreneurship organisation, so it's very good." VARIOUS OF OGUNLESI AT HOME WITH HER HUSBAND VARIOUS OF FAMILY PICTURES (SOUNDBITE) (English) ADE OGUNLESI, ENTREPRENEUR AND OGUNLESI'S HUSBAND SAYING: "It's been slow and steady, I mean it's a gradual growth and we don't know where the end will be yet but there's still a lot of room for growth and I'm quite happy with all the growth stages." BUILDING UNDER CONSTRUCTION
- Embargoed: 21st February 2013 12:00
- Keywords:
- Location: Nigeria
- Country: Nigeria
- Topics: Business,General
- Reuters ID: LVADS3U6NP22HDB73JQOBPE89XGV
- Story Text: Nigerian business woman Adenike Ogunlesi is blazing the trail for female entrepreneurs across Africa with her successful children's clothing line, Ruff' n' Tumble.
- Copyright Holder: REUTERS
- Copyright Notice: (c) Copyright Thomson Reuters 2013. Open For Restrictions - http://about.reuters.com/fulllegal.asp
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