- Title: LEGO launches sets celebrating Mbappe, Messi, Ronaldo and Vini Jr for World Cup
- Date: 2nd April 2026
- Summary: BILLUND, DENMARK (MARCH 27, 2026) (REUTERS) MODEL DESIGNER FREDDY CHARTERS AND LEGO DESIGN MASTER BEATRICE AMORETTI SITTING AT A TABLE WITH THE FOUR LEGO EDITIONS 'FOOTBALL HIGHLIGHTS' SETS FOR VINI (VINICIUS) JR, LIONEL MESSI, KYLIAN MBAPPE AND CRISTIANO RONALDO ON DISPLAY LEGO EDITIONS SETS FOR RONALDO AND MBAPPE VARIOUS OF THE CRISTIANO RONALDO MINIFIG SET VARIOUS OF TH
- Embargoed:
- Keywords: Cristiano Ronaldo Kylian Mbappe LEGO Lionel Messi Vinicius Jr. World Cup football
- Location: VARIOUS
- City: VARIOUS
- Country: Denmark
- Topics: Europe
- Reuters ID: LVA001792727032026RP1
- Aspect Ratio: 16:9
- Story Text: Danish toymaker LEGO will continue its expansion into the sports market this year with a collaboration with four of the world’s most famous soccer players.
Sets celebrating Vinicius Jnr, Kylian Mbappe, Lionel Messi and Cristiano Ronaldo will be made available ahead of the 2026 World Cup in the United States, Canada and Mexico.
In total, seven sets have been made – four featuring letter-shaped designs representing each footballer which cost $29, as well as display models of Ronaldo and Messi ($79).
World Cup winner Messi also has his own 1,427 piece of 3D wall art which will feature him in his signature victory pose ($179), while each player will also have his own mini-figure available with the cheaper sets.
“Similar to football, LEGO play is all about building and rebuilding, trying new things, learning from mistakes and celebrating successes,” said Messi. “I love how these LEGO sets bring my pitch moments to life in a fun and imaginative way.”
Real Madrid’s Vinicius Jnr said he hoped the project would help promote his passion for inclusivity
“It doesn’t matter where you’re from or what language you speak, people connect through creativity and that’s really powerful,” he said.
“I didn’t have much growing up, but I used to play with LEGO at school, for example. Like a lot of kids, I loved building things, creating my own world, using my imagination. That’s something that stays with you, even as you get older.”Lego, founded nearly 100 years ago and still privately owned, is betting big on the World Cup, having launched a replica trophy set in March.
It has already had success in the motor sport market, and last year its designers built 10 functioning Formula One cars for the Miami Grand Prix.
Julia Goldin, LEGO’s Chief Marketing and Product Officer, said there would be a wider football programme to coincide with World Cup, including fan zone experiences.
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