GERMANY: BERLIN RADIO LISTENERS VOTE TO DROP A BRAND NEW PORSCHE 911 WORTH 140,000 GERMAN MARKS 50 METRES FROM A CRANE

Record ID: 328704

  • Title: GERMANY: BERLIN RADIO LISTENERS VOTE TO DROP A BRAND NEW PORSCHE 911 WORTH 140,000 GERMAN MARKS 50 METRES FROM A CRANE
  • Date: 5th May 2001
  • Summary: (U7) BERLIN, GERMANY (MAY 5, 2001) (REUTERS - ACCESS ALL) 1. WIDE OF PORSCHE DANGLING FROM CRANE NEAR POTSDAMER PLATZ IN CENTRAL BERLIN 0.06 2. PAN UP OF PORSCHE DANGLING ON ROPE 0.16 3. SCU: SPECTATORS WATCHING 0.20 4. CLOSE-UPS OF PORSCHE DANGLING ON ROPE (2 SHOTS) 0.36 5. PAN UP TO PORSCHE 0.47 6. SLV: SPECTATORS WATCHING FROM BEHIND FENCE 0.52 7. VARIOUS: PORSCHE CRASHING TO THE GROUND FROM AN ALTITUDE OF 50 METRES 1.10 8. SLV: SPECTATORS WATCHING IN DISBELIEF / PROMOTION OFFICIAL POSING ON TOP OF CAR WRECK 1.18 9. PAN: CROWD BEHIND FENCE 1.28 10. MV: CRASHED PORSCHE LAYING ON ITS ROOF 1.34 11. SV: YOUTHS WATCHING FROM FENCE 1.39 12. PAN: CAR WRECK ON GROUND 1.47 13. MV: PROMOTION OFFICIALS POSING IN FRONT OF CAR WRECK PAN TO CAMERA OPERATOR 1.54 14. SCU: SOUNDBITE (English) RICHARD MALLEY, "YOC" HEAD OF BUSINESS DEVELOPMENT SAYING: "People really do decide and we show them that they have the possibility to decide via mobile phone. I think they have shown that they have the power and we make things happen." 2.09 15. SCU: SOUNDBITE (German) MATTHIAS PEDRICK SAYING: "I would have preferred for my father to win the car. But not this! I would never want such car to be destroyed." 2.19 16. SCU: SOUNDBITE (German) CHRISTINE LECHT SAYING: "It was really cool, impressive. I never before saw a car falling like that." 2.31 17. SV: SOUNDBITE (German) ANJA SPAETLICH SAYING: "That was really mean, totally mean. I wanted one. Maybe I'll win one some day." 2.40 18. WIDE OF VIDEO SCREEN 2.49 Initials Script is copyright Reuters Limited. All rights reserved
  • Embargoed: 20th May 2001 13:00
  • Keywords:
  • Location: BERLIN, GERMANY
  • Country: Germany
  • Reuters ID: LVAB8E9ZKYRNQHPFHUIXHKNUGCA4
  • Story Text: A brand new Porsche 911 worth 140,000 German Marks
    (US$63,840) has been dropped from a crane as part of a
    promotion event organised by a Berlin radio station and a
    polling institute.


    Porsche enthusiasts and car haters alike were given the
    chance to vote whether the car could be won or whether it
    should fall 50 metres from a crane and be destroyed.

    The sponsors of the event, communications company "yoc"
    (your opinion counts) and "Radio Energy," said the aim of the
    stunt was to "combine fun, luxury and influence to show people
    how to achieve their will."
    Bidders had one week to vote for either "cash" or "crash"
    by sending a "short message system" (sms) from their mobile
    phone.

    A small majority of 53 percent wanted to see the luxury
    sports car crash to its death. But feelings among spectators
    in a country where cars are widely viewed as a status symbol
    were certainly mixed.

    Christine Lecht is still too young to drive and she voted
    "crash" -- and was not disappointed: "It was really cool,
    impressive," she said after the fall.

    Matthias Pedrick, another youth, was clearly unconvinced
    about the promotion's goals: "I would never want such a car to
    be destroyed."
    The youth probably spoke for all the car enthusiasts who
    know they will never be able to afford a car which costs as
    much as a small apartment and who saw their once in a lifetime
    chance to win their object of desire destroyed in front of
    their feet.



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