UNITED KINGDOM: STUDY OF THE BRITISH OBSESSION WITH UNDERWEAR GOES ON DISPLAY IN LONDON

Record ID: 336904

  • Title: UNITED KINGDOM: STUDY OF THE BRITISH OBSESSION WITH UNDERWEAR GOES ON DISPLAY IN LONDON
  • Date: 1st June 2000
  • Summary: LONDON, UNITED KINGDOM (JUNE01, 2000) (REUTERS - ACCESS ALL) 1. SCU: MANNEQUIN WEARING AGENT PROVOCATEUR UNDERWEAR 0.05 2. MID VIEW OF UNDERWEAR SHOW 0.10 3. CLOSE UP OF MANNEQUIN 0.15 4. SV: SOUNDBITE (English) EMILY CAMPBELL, HEAD OF DESIGN PROMOTION, THE BRITISH COUNCIL SAYING: "Well underwear, as I said in my introduction raises in
  • Embargoed: 16th June 2000 13:00
  • Keywords:
  • Location: LONDON, ENGLAND, UNITED KINGDOM
  • City:
  • Country: United Kingdom
  • Reuters ID: LVA55OV12FCTWLHZWRLH77JIWDMR
  • Story Text: It's a case of pants for all occasions as Inside Out, a
    study of the British obsession with underwear, goes on show at
    the London Design Museum on Thursday.

    At the London Museum of Design, British underwear of
    all sorts has been collected together and put on show in an
    attempt to explain the British obsession with pants.The show,
    which will tour, has started at the Design Museum as it is
    seen as clothing that presents many difficult design dilemmas,
    curator and head of designs for the British Council Emily
    Campbell said that to be able to produce the quantities needed
    with the support and comfort is a"real design problem".

    It is immediately evident that the show features
    predominantly female underwear, according to Campbell this is
    because since the decline of the cod piece, men's underwear is
    just not as interesting!
    Among the exhibits on show is a bra that is meant to be
    able to monitor the wearer's heart beat, it has a built in
    alarm to warn the wearer if her heart beat goes to high.

    Alongside the heart bra are two pairs of knickers that are
    said to be radiation proof even though they are not made of
    lead! The show also features a washing line on which hangs
    about thirty pairs of knickers ranging from the classic white
    panties to a pair of knickers that are made with an inbuilt
    vanilla essence to make sure they always smell nice! There's
    also the chance to try on the new Ultra-bra which it is
    claimed will revolutionise women's figures.

    Visitors to the show commented on how good it was to see
    so much underwear on show rather than hidden away in drawers
    and one man claimed he was visiting because his girlfriend
    loved pretty underwear.But for a show highlighting Britain's
    love for undergarments the crowd was surprisingly global
    suggesting an international obsession with what we wear out of
    view under our clothes.


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