USA: SWEDISH BAND 'THE CARDIGANS' PROMOTE THEIR LATEST ALBUM GRAN TURISMO AND CONTROVERSIAL MUSIC VIDEO FEATURING BAD DRIVING

Record ID: 388053

  • Title: USA: SWEDISH BAND 'THE CARDIGANS' PROMOTE THEIR LATEST ALBUM GRAN TURISMO AND CONTROVERSIAL MUSIC VIDEO FEATURING BAD DRIVING
  • Date: 12th December 1998
  • Summary: LOS ANGELES, CALIFORNIA, UNITED STATES (NOVEMBER 9, 1998) (REUTERS) (SOUNDBITE) (ENGLISH) NINA PERSSON LEAD SINGER SAYING: "It has and it's kind of good it has too because it is just a draw how they, how it seems that censorship hits harder towards music videos than to like daytime tv shows, or I dunno, I think they show alot of more radical things on tv than music video
  • Embargoed: 27th December 1998 12:00
  • Keywords:
  • Location: LOS ANGELES, CALIFORNIA, UNITED STATES
  • Country: USA
  • Topics: General
  • Reuters ID: LVAE1F5KLANRHEGEH9B9OMOWF33
  • Story Text: Swedish pop quintet the Cardigans recently wrapped a six-city U.S.promotional tour to drum up support for their most recent album, "Gran Turismo".Largely known for the 1996 alternative rock radio hit "Lovefool", the latest single, "My Favourite Game" has drawn attention not only for its dark mood, but for the controversial music video.
    With their fourth album "Gran Tourismo", the Cardigan may have amazed those whose experience was limited to the bright, pop-sugar sound of "Lovefool", the radio-friendly single off the 1997 platinum selling album "First Band On The Moon".
    This time around, the Swedish quintet has delivered the very dark, moody single "Losing My Favorite Game".The accompanying music video has generated a controversy amongst the various music television outlets in the United States due to its violent nature and lead singer Nina Persson's driving habits.
    Directed by Jonas Ackerlund, who also helmed Madonna's "Ray Of Light", the video shows Persson roaring down the highway wreaking havoc on other motorists by driving with no hands, swerving wildly, and committing the "ultimate" offense of not using a seatbelt.
    For the band, these are not the most violent or reckless images they've seen on American television.
    To some, three years of touring may have affected the Cardigan's musical output, as "Gran Tourismo" is cynical about love and filled with the type of black humor and sadness that was not apparent in previous releases.According to bassist Magnus Sveningsson this themes explored on this recording are really based on their initial major label debut "First Band On The Moon".
    The band is currently travelling to Europe for more promotional appearances in advance of their headling tour in February 1999.
  • Copyright Holder: REUTERS
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