- Title: Activists slam Saint Laurent ads for "degrading" women
- Date: 7th March 2017
- Summary: PARIS, FRANCE (MARCH 7, 2017) (REUTERS) ADVERT BY FRENCH FASHION HOUSE YVES SAINT LAURENT ON NEWSPAPER KIOSK, PEOPLE WALKING IN STREET YVES SAINT LAURENT ADVERT SHOWING WOMAN WEARING FISHNET TIGHTS AND ROLLERSKATES, WITH RIGHT LEG RAISED OVER LEFT LEG TO SHOW UNDERWEAR VARIOUS OF YVES SAINT LAURENT ADVERT ON NEWSPAPER KIOSK SHOWING WOMAN WEARING ROLLERSKATES, HIGH HEELS, F
- Embargoed: 21st March 2017 16:05
- Keywords: advertising feminism sexist women Yves Saint Laurent luxury Paris
- Location: PARIS, FRANCE
- City: PARIS, FRANCE
- Country: France
- Topics: Arts/Culture/Entertainment,Fashion
- Reuters ID: LVA00166YOPC7
- Aspect Ratio: 16:9
- Story Text: Feminist activists in Paris on Tuesday (March 7) called on French fashion house Yves Saint Laurent to pull down the adverts which they said were offensive to women.
The ads caused uproar on social media where people called on Yves Saint Laurent to withdraw them.
The complaints were brought to the attention of the advertising watchdog, the Autorite de Regulation Professionnelle de la Publicite (ARPP), which then asked the label to
One of the ads features a reclining woman in a fur coat and fishnet tights with her legs spread wide and the other shows a model in a leotard and roller skate stilettos bending over a stool.
"We are here to say we have had enough, enough of the culture of rape being used as an inspiration, as a commercial strategy by the big brands of multi-billionaires," feminist activist Lorraine Questiaux told Reuters TV.
Out on the streets of Paris, residents had mixed views over the adverts.
Passer-by Fabrice said he did not "see the elegance" in the pictures, while 50-year-old Diane Diallo said she had seen much more degrading adverts.
Saint Laurent, part of luxury group Kering, could not be immediately reached for comment. - Copyright Holder: REUTERS
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