- Title: Rolls-Royce showcases anti-theft mechanism for 'Spirit of Ecstasy' ornament
- Date: 8th March 2017
- Summary: GENEVA, SWITZERLAND (MARCH 8, 2017) (REUTERS) PALEXPO IN GENEVA SCREEN READING "GENEVA INTERNATIONAL MOTOR SHOW" VARIOUS OF CROWD AND VEHICLES AT AUTO SHOW ROLLS-ROYCE STAND AT GENEVA AUTO SHOW ROLLS-ROYCE SIGN ROLLS-ROYCE CARS ROLLS-ROYCE BONNET ORNAMENT, "SPIRIT OF ECSTASY" MAN LOOKING AT "SPIRIT OF ECSTASY" ON CAR ROLLS-ROYCE CARS FRONT OF ROLLS-ROYCE "SPIRIT OF ECSTASY
- Embargoed: 22nd March 2017 14:44
- Keywords: Rolls-Royce spirit of ecstasy ornament theft stealing bonnet
- Location: GENEVA, SWITZERLAND
- City: GENEVA, SWITZERLAND
- Country: Switzerland
- Topics: Company News Markets,Economic Events
- Reuters ID: LVA001673O0NB
- Aspect Ratio: 16:9
- Story Text: Rolls-Royce showcased on Wednesday (March 8) an anti-theft device to prevent those tempted from pinching their famous "Spirit of Ecstasy" ornaments from car bonnets.
The technology, presented at the 87th international auto show in Geneva, means a tug on the winged ornament causes it to retreat inside the car.
"If you look at most motor cars, they have a badge and there's a badge and that's fine, but certain car companies have had an iconic item on their bonnet, specifically Rolls-Royces. There are very attractive things obviously and for people who may want to have a little icon of their own, it might be tempting," Rolls-Royce Global Product Communications Manager Andrew Boyle told Reuters.
The Geneva auto show, which allows carmakers the chance to unveil their newest models, lasts until March 19. - Copyright Holder: REUTERS
- Copyright Notice: (c) Copyright Thomson Reuters 2017. Open For Restrictions - http://about.reuters.com/fulllegal.asp
- Usage Terms/Restrictions: None