- Title: JAPAN: Sony unveils new 3D TV lineup
- Date: 10th March 2010
- Summary: TOKYO, JAPAN (MARCH 9, 2010) (REUTERS) SIGN READING "3D WORLD CREATED BY SONY" AND PEOPLE WATCHING 3D TV PEOPLE WEARING 3D GLASSES MODEL POSING WITH 3D GLASSES ON WATCHING 3D TV MODEL WITH 3D GLASSES ON MAN PUTTING ON 3D GLASSES SONY DISPLAY MARKETING DEPARTMENT'S YUTAKA NAKAMURA SHOWING MAN HOW TO USE GLASSES SONY 3D GLASSES ON TABLE (SOUNDBITE) (Japanese) YUTAKA NAKAMURA, MARKETING MANAGER OF SONY'S DISPLAY MARKETING, SAYING: "3D Movies have been very popular at movie theaters. We believe that the time is right and that we are prepared to bring 3D into people's living rooms along with appropriate content in summer 2010." SONY BRAVIA LINEUP BEING UNVEILED SONY SIGN BEING LIT UP SONY BRAVIA TVS ON DISPLAY SHOWING SONY LOGO NEWS CONFERENCE (SOUNDBITE) (Japanese) YOSHIHISA ISHIDA, SONY SENIOR VICE PRESIDENT, SAYING: "We hope to sell at least 25 million LCD TVs. In terms of what percentage will be 3D TVs, I think that it would be about 10 percent in the financial year 2010." PEOPLE WATCHING A POLAR BEAR ON 3D TV PEOPLE PUTTING ON 3D GLASSES 3D TV AS SEEN NORMALLY AND THEN AS SEEN THROUGH 3D GLASSES BRAVIA LINEUP ON DISPLAY CARD THAT READS "3D WORLD CREATED BY SONY" AND BRAVIA 3D TVS ON DISPLAY
- Embargoed: 25th March 2010 12:00
- Location: Japan
- Country: Japan
- Topics: Entertainment,Science / Technology
- Reuters ID: LVA8IOA96AYEQBY5D5HZOR7FW9DJ
- Story Text: Sony unveiled their new 3D TV lineup in Tokyo on Tuesday (March 9) as television manufacturers sought to capitalise on growing demand spurred by a spate of popular 3D movies at the theatre.
With 3D blockbusters such as "Avatar" sparking huge interest from movie go-ers, electronic makers are rushing to provide the theater experience in the comfort of their living rooms.
"3D Movies have been very popular at movie theaters. We believe that the time is right and that we are prepared to bring 3D into people's living rooms along with appropriate content in summer 2010," said Sony's Marketing Display division marketing manager Yutaka Nakamura.
The new Bravia line of televisions will go on sale in Japan on June 10, although globally Sony is releasing their models later than some competitors.
Samsung Electronics plans to globally launch its own 3D TV sales with the aim of selling 2 million 3D TVs this year and rival Panasonic will launch its own 3D TVs in the United States on March 10.
Sony displayed a full lineup consisting of 12 new TV models, of which 8 were 3D capable. Sony's senior vice president Yoshihisa Ishida also gave a personal estimate as to how many LCD TV's Sony hopes to sell in the coming year.
"We hope to sell at least 25 million LCD TVs. In terms of what percentage will be 3D TVs, I think that it would be about 10 percent in the financial year 2010," said Ishida.
Sony plans to release a plethora of other 3D content at the same time, including an update to its Playstation 3 gaming system that would allow consumers to play their video games in 3D.
Sony's 25 million unit estimate compares with a forecast of 15 million LCD TVs sold in the financial year thatthis month.
- Copyright Holder: REUTERS
- Copyright Notice: (c) Copyright Thomson Reuters 2011. Open For Restrictions - http://about.reuters.com/fulllegal.asp
- Usage Terms/Restrictions: None