USA: SONY UNVEILS THE PLAY STATION 3 AND MICROSOFT SHOWS OFF ITS XBOX360 GAME CONSOLE

Record ID: 451761

  • Title: USA: SONY UNVEILS THE PLAY STATION 3 AND MICROSOFT SHOWS OFF ITS XBOX360 GAME CONSOLE
  • Date: 16th May 2005
  • Summary: (BN08)SONY PICTURES STUDIOS, LOS ANGELES, CALIFORNIA, UNITED STATES (MAY 16, 2005) (REUTERS) 1. WIDE STAGE, ZOOM INTO PLAYSTATION 3 HELD BY KEN KUTARAGI, PRESIDENT, CEO SONY COMPUTER ENTERTAINMENT 0.12 2. PLAYSTATION 3 CLOSEUP 0.30 3. PLAYSTATION 3 WITH MEDIA GATHERED AROUND 0.39 4. MCU (English) KAZ HIRAI, PRESIDENT, CEO SONY COMPUTER ENTERTAINMENT SAYING: "Imagine watching an HD (High Definition) movie or a movie in a motion picture theatre and being able to play in that space, visually and also from a game play stand point, it's nothing short of a quantum leap." 0.53 5. ELECTRONIC ARTS FIGHT NIGHT 3 BOXING VIDEO GAME 1.14 6. MCU (English) KAZ HIRAI, PRESIDENT, CEO SONY COMPUTER ENTERTAINMENT SAYING: "We've launched consoles before competitors and after competitors but we've been able to have a leadership position, with the original Playstation, the Playstation2 and with the quantum leap in the entertainment experience that we will bringing with the Playstation we're confident that we'll be able to keep our leadership position moving forward." 1.32 7. LONDON SIMULATION IN FUTURE VIDEO GAME 1.52 8. KILL ZONE VIDEO GAME 2.21 9. CAR RACING GAME FORMULA 1 2.35 (BN08) SHRINE AUDITORIUM, LOS ANGELES, CALIFORNIA, UNITED STATES (MAY 16, 2005) (REUTERS) 10. ZOOM TO XBOX 360 TIGHT 2.44 11. MONTAGE OF VARIOUS XBOX GAMES 3.36 12. LV PULL IN MCU (English) ROBBIE BACH, SENIOR VICE PRESIDENT, MICROSOFT GAMES DIVISION, SAYING: "XBox 360 is an entertainment experience that revolves around you and will take us all in to the next generation. In the next generation XBox 360 will transform the way people play games and have fun." 3.53 13. DEAD OR ALIVE 4 GAME, GIRLS IN KIMONOS FIGHTING, MADE BY TEAM NINJA 4.09 14. GIRLS WRESTLING IN BOXING RING 4.34 15. PAN FRO AUDIENCE TO (English) J. ALLARD, MICROSOFT, XBox 360 EXECUTIVE, SAYING: "This year will have 25-40 titles ready this calendar year for XBox 360." 4.46 16. FANTASY VIDEO GAME 5.07 17. PRODUCT SHOT OF XBOX 360 ZOOM TO AUDIENCE (2 SHOTS) 5.24 18. NEED FOR SPEED MOST WANTED, AUTO RACING GAME, MADE BY ELECTRONIC ARTS 6.27 Initials Script is copyright Reuters Limited. All rights reserved
  • Embargoed: 31st May 2005 13:00
  • Keywords:
  • Location: LOS ANGELES, CALIFORNIA, UNITED STATES
  • City:
  • Country: USA
  • Reuters ID: LVAAZFABXCQKL504QRYRWHQM9DBX
  • Story Text: Video game console wars are heating up.



    The next round in the video game console wars
    kicked off in earnest Monday night (May 16) in Los Angeles
    with Sony unveiling the Play Station 3 and Microsoft
    showing off its XBox 360 game console.

    Sony's PlayStation 3 will go on sale in spring of 2006,
    with the company promising high-definition graphics and
    broadband connectivity. The electronics and entertainment
    conglomerate said the new game console will feature some of
    the most powerful technology ever.

    Having led the world-wide console gaming market for the
    last 10 years with the PlayStation line, Sony is counting
    on the new machine to dominate in all aspects of networked
    home entertainment -- games, movies, music and more.

    "Imagine watching an HD movie or a movie in a motion
    picture theatre and imagine being able to play in that
    theatre. From a gaming stand point, it's nothing short of
    a quantum leap," says Kaz Hirai, President and CEO of Sony
    Computer Entertainment.

    Sony claimed the PS3 would have twice the processing
    speed of the XBox 360, the new console from Microsoft that
    will be released in November. Speed in games is often as
    much a function of the way the games are written, however,
    as it is the capacity of the hardware.

    Microsoft's new XBox 360 sports high-definition
    graphics and features that make it an entertainment hub for
    the living room.

    "XBox is an entertainment experience that revolves
    around you and will take us all into the next generation.

    In the next generation XBox will transform the way people
    play games and have fun," said Robbie Bach, Senior Vice
    President, Microsoft Games Division. Microsoft's XBox
    business is arguably the Redmond, Washington company's
    biggest bet, costing the software giant more than $1
    billion in sunk costs every year since 2001.

    Neither company has said how much the consoles will
    cost.

    Both Sony and Microsoft displayed their consoles at
    press events held ahead of the start of E3, the annual
    industry trade show in Los Angeles.



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