SOUTH AFRICA: FOOTBALL/SOCCER - WORLD CUP 2010 - FIFA say "ambush marketing" stunt is in hands of the police

Record ID: 453931

  • Title: SOUTH AFRICA: FOOTBALL/SOCCER - WORLD CUP 2010 - FIFA say "ambush marketing" stunt is in hands of the police
  • Date: 17th June 2010
  • Summary: JOHANNESBURG, SOUTH AFRICA (JUNE 16, 2010) (REUTERS) FIFA OFFICALS ARRIVING FOR PRESS CONFERENCE REPORTERS LISTENING CONFERENCE (SOUNDBITE) (English) NICOLAS MAINGOT, FIFA'S ACTING DIRECTOR OF COMMUNICATIONS, SAYING: "FIFA has filed charges against the organisers, of the ambush marketing stunt pulled during the Netherlands versus Denmark match, here at Soccer City two days ago. No charges have been filed against young women used in this illicit activity. The matter is now under criminal investigation and South African Police Service, SAPS, is proceeding as per normal legislation." CAMERAPERSON FILMING FIFA OFFICALS LEAVING
  • Embargoed: 2nd July 2010 13:00
  • Keywords:
  • Location: South Africa
  • Country: South Africa
  • Topics: Sports
  • Reuters ID: LVAX170Y2MASBD8OA0473ILA5QP
  • Story Text: FIFA say that action against an "ambush marketing" stunt at Monday's Netherlands versus Denmark World Cup match is in the hands of the police.
    FIFA has filed charges against the company involved in an ambush marketing stunt involving a Dutch beer brand which is not an official FIFA World Cup sponsor.
    "FIFA has filed charges against the organisers, of the ambush marketing stunt pulled during the Netherlands versus Denmark match, here at Soccer City two days ago. No charges have been filed against young women used in this illicit activity. The matter is now under criminal investigation and South African Police Service, SAPS, is proceeding as per normal legislation," said Nicolas Maingot, FIFA's Acting Director of Communications, said in Johannesburg on Wednesday (June 16).
    Stewards ejected 36 Dutch supporters from Monday's (June 14) match between the Netherlands and Denmark midway through the second half in Johannesburg.
    All were dressed identically in tightly hugging short orange dresses, sold as part of a gift pack by a Dutch brewery. FIFA bosses accused them of wearing the outfits to promote
    a brand of beer which was not one of the official sponsors.
    The practice is known as "ambush marketing".
  • Copyright Holder: REUTERS
  • Copyright Notice: (c) Copyright Thomson Reuters 2011. Open For Restrictions - http://about.reuters.com/fulllegal.asp
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