JAPAN: Bra maker Triumph unveils new lingerie featuring a patchwork of international messages of support for Japan after the earthquake and tsunami that killed nearly 26,000 people

Record ID: 464855

  • Title: JAPAN: Bra maker Triumph unveils new lingerie featuring a patchwork of international messages of support for Japan after the earthquake and tsunami that killed nearly 26,000 people
  • Date: 12th May 2011
  • Summary: TOKYO, JAPAN (MAY 11, 2010) (REUTERS) MODEL BEING PHOTOGRAPHED WEARING "SUPPORT JAPAN" LINGERIE MODEL WEARING "SUPPORT JAPAN" LINGERIE MESSAGES OF SUPPORT SEWN ON LINGERIE FROM VARIOUS COUNTRIES MODEL SMILING MORE OF MODEL WEARING "SUPPORT JAPAN" LINGERIE PHOTOGRAPHER TAKING PHOTO OF MODEL WEARING "SUPPORT JAPAN" LINGERIE (SOUNDBITE) (Japanese) TRIUMPH MARKETING DIVISION EMPLOYEE YOSHIKO MASUDA SAYING: "In the wake of the March 11 disaster, we received messages of support from various Triumph companies worldwide in addition to relief supplies they sent. We decided to make this lingerie to deliver those thoughts to the people affected by the disaster." MODEL WEARING "SUPPORT JAPAN" LINGERIE MESSAGE OF SUPPORT WRITTEN IN CHINESE MESSAGE OF SUPPORT IN GERMAN (SOUNDBITE) (Japanese) 20-YEAR-OLD TRIUMPH MODEL HIKARU KAWAI SAYING: "I read each message myself, and I realised that everyone around the world is sending their support. So I decided that I need to do my best as well." PHOTOGRAPHERS TAKING PICTURES OF KAWAI MESSAGES OF SUPPORT SEWN ON LINGERIE KAWAI HOLDING SKIRT SECTION OF LINGERIE WITH MESSAGES OF SUPPORT
  • Embargoed: 27th May 2011 13:00
  • Keywords:
  • Location: Japan, Japan
  • Country: Japan
  • Topics: Disasters / Accidents / Natural catastrophes,Light / Amusing / Unusual / Quirky
  • Reuters ID: LVA7RXA95MNCQMFWZLIO7LYRQ1PO
  • Story Text: Exactly two months after Japan's massive March earthquake and tsunami, Triumph International Japan unveiled on Wednesday (May 11) their newest lingerie featuring messages of support sent from overseas.
    The lingerie is sewn with a patchwork of notes from 36 different countries received in the aftermath of the earthquake, tsunami and nuclear crisis.
    "In the wake of the March 11 disaster, we received messages of support from various Triumph companies worldwide in addition to relief supplies they sent. We decided to make this lingerie to deliver those thoughts to the people affected by the disaster," said Triumph Marketing Division's Yoshiko Masuda.
    The lingerie set consists of a corset-bra top and a skirt with appliqué hand-written messages from around the world.
    "I read each message myself, and I realised that everyone around the world is sending their support. So I decided that I need to do my best as well," said 20 year-old model Hikaru Kawai.
    Nearly 26,000 people were killed or unaccounted for following the twin natural disasters which triggered the world's biggest nuclear crisis since Chernobyl in 1986. The damaged nuclear plant in Fukushima is still leaking radiation, and could take another six to nine months for it to be brought to a "cold shutdown".
  • Copyright Holder: REUTERS
  • Copyright Notice: (c) Copyright Thomson Reuters 2011. Open For Restrictions - http://about.reuters.com/fulllegal.asp
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