- Title: UK: LEGO THEME PARK TO OPEN IN WINDSOR
- Date: 28th March 1996
- Summary: WINDSOR, BERKSHIRE, ENGLAND, UNITED KINGDOM 1. GV: LEGOLAND ENTRANCE 0.04 2. GV: CHILDREN ON TRAIN 0.13 3. GV/CU: DINOSAURS MADE FROM LEGO BRICKS (2 SHOTS) 0.23 4. GV: CHILDREN ON SLIDE (2 SHOTS) 0.27 5. GV: CHILDREN ON BOAT GOING DOWN WATER CHUTE (3 SHOTS) 0.36 6. GV: SMALL GIRL WITH CAMERA 0.40 7. CU/GV: SMALL BOY TALKING ABOUT BRIDGE OPENING (ENGLISH) (3 SHOTS) 0.54 8. GV: MINI TOWN SCALE OF DENMARK MADE FROM LEGO BRICKS (2 SHOTS) 1.04 9. GV/MV: CHILDREN PLAYING WITH ROBOTS IN A ROCK BAND (3 SHOTS) 1.15 10. MV: CHILD SAYING HOW MUCH HE ENJOYS LEGOLAND (ENGLISH) 1.26 11. GV/LV: CHILDREN WALKING AROUND/ CHILDREN ON FERRIS WHEELS (3 SHOTS) 1.40 12. MV: SMALL GIRL ASKING CAMERAMAN IF HE IS ENJOYING LEGOLAND (ENGLISH) 1.46 13. GV/MV: CHILDREN PLAYING WITH LEGO WATER ATTRACTION (4 SHOTS) 2.01 14. MCU: HENRIK LYKKE FROM LEGOLAND IN DENMARK COMMENT (ENGLISH) 2.19 15. SV: LEGOLAND TRAIN/ CHILDREN WATCHING/ EXHIBIT (2 SHOTS) 2.38 16. GV/MV: SCALE MODEL OF LONDON MADE FROM LEGO BRICKS/ LEGO WINDMILLS (3 SHOTS) 2.53 17. GV: CHILDREN PLAYING WITH LEGO TRAINS (3 SHOTS) 3.08 18. MCU: INTERVIEW WITH STEVE LEWIS FROM LEGOLAND TALKING ABOUT WHY THE PARK HAS BEEN LOCATED IN WINDSOR (ENGLISH) 3.25 19. GV/MV: CHILDREN PANNING FOR GOLD (3 SHOTS) 3.36 20. GV/MV: CHILDREN EATING IN LEGO-STYLE RESTAURANT (5 SHOTS) 3.50 21. GV: STUNTMEN JUMPING FROM PLATFORM 4.05 TRANSCRIPT SEQUENCE 14: LYKKE: "WE HAVE A LOT MORE SPACE OVER HERE. THE WHOLE AREA IS SIX TIMES BIGGER SO ALL THE ATTRACTIONS ARE SPREAD A BIT MORE. IN DENMARK THE LEGOLAND IS IN THE MIDDLE OF THE CITY, SO IT'S BIT CRAMPED. IT'S NICE OVER HERE." TRANSCRIPT SEQUENCE 18: LEWIS: "(REPORTER: WHY WINDSOR OF ALL PLACES?) I THINK THEY DID SEARCH ALL OVER BRITAIN FIRST OF ALL, THEN ALL OVER THE WORLD FOR A SUITABLE SITE. THEN WHEN WINDSOR SAFARI PARK BECAME AVAILABLE IT SEEMED THE IDEAL SETTING, YOU HAVE ALL THE BACKDROP, THE LOVELY TREES, AND THAT WAS IT." Initials Script is copyright Reuters Limited. All rights reserved.
- Embargoed: 12th April 1996 13:00
- Keywords:
- Location: WINDSOR, BERKSHIRE, ENGLAND, UNITED KINGDOM
- City:
- Country: United Kingdom
- Reuters ID: LVA8U2B0NZZCNATHOM23YFCK9HNT
- Story Text: INTRO: The popular children's building brick Lego will open its own theme park in Windsor on Friday and is already sold out for the first few days.
-------------------------------------------------------------------- Britain opens its newest theme park to the public on Friday (March 29) and is already fully booked for the first few days after a rush for tickets.
The 85-million (U.S. dollar) Legoland at Windsor, Berkshire, was officially opened by thousands of schoolchildren on Thursday (March 28) in a ceremony free from official speeches or celebrities.
The Danish toy giant remained true to its word that children would be "king" at the 150-acre attraction, which is on the site of the former Windsor Safari Park.
Lego president Kjeld Krik Christiansen, grandson of the company's founder, took no part in opening the 17 rides, 21 attractions and five live shows.
Marketing manager Michael Moore said: "We have emptied every primary school in Windsor for today's official opening because we wanted children to open the park, which is, after all, aimed at children." The company, which expects 1.4 million visitors to Legoland in its first year said it was surprised that so many tickets have already been sold to families in France and Germany.
The Windsor Park is the first Legoland outside Denmark but the firm is building another one in San Diego, United States, and plans to spend 1.3 billion (U.S. dollars) on a further 14 parks worldwide by the year 2050.
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