- Title: FRANCE: ANONYMOUS BUYER PAYS $82,000 FOR BOTTLES OF WINE
- Date: 4th June 1997
- Summary: PARIS, FRANCE (JUNE 4, 1997) 1. LV/SLV EXTERIOR SHOT OF MAXIM'S RESTAURANT WITH COLLECTORS/WINE LOVERS QUEUEING 0.10 2. SLV INTERIOR SHOT OF RESTAURANT WHERE AUCTION IS TAKING PLACE 0.23 3. SLV CHATEAU MOUTON ROTHSCHILD 1945 BEING AUCTIONED WITH BOARD INDICATED THE BIDS 0.32 4. SCU BOARD WITH BIDS 0.40 5. SLV JACQUES TAJAN KNOCKING DOWN THE CHATEAU MOUTON ROTHSCHILD AND APPLAUSE (2 SHOTS) 0.51 6. SCU ANONYMOUS GERMAN WINE BUYER WHO BOUGHT THE CHATEAU MOUTON ROTHSCHILD 0.56 7. MV PIERRE CARDIN 1.00 8. SLV AUCTION ROOM WITH COLLECTORS AND BUYERS 1.04 9. SLV WOMEN ON THE PHONE DURING AUCTION 1.08 10. SLV AUCTION ROOM 1.13 11. SLV ONE IMPERIAL CHATEAU LAFITE ROTHSCHILD 1926 (6 LITRES) BEING AUCTIONED AND SOLD FOR 63.000FF (USD10.815) 1.18 12. MV JACQUES TAJAN TAKING THE BIDDING PAN LEFT TO UNIDENTIFIED MEN STUDYING THE CATALOGUES 1.28 13. SCU ANONYMOUS GERMAN BUYER SAYING (FRENCH) NO, I AM NOT GOING TO DRINK IT. IT WILL BE A GIFT FOR SOMEONE, A BIRTHDAY GIFT 1.37 14. SCU PIERRE CARDIN SAYING (FRENCH) : THIS IS A GREAT SUCCESS. I AM PLEASED TO SAY THAT THE FRENCH WINES GO DOWN WELL ON THE INTERNATIONAL MARKET AND WE PROVED IT TODAY. I DID NOT THINK WE WOULD DO SO WELL. AT THE MOMENT, ONLY HALF OF THE WINE WAS SOLD AND WE ALREADY TRIPLED WHAT WE EXPECTED. (FRENCH) 1.56 (MAY 6, 1997) 15. SLV /PAN MAXIM'S CELLAR PAN TO 1945 MOUTON ROTHSCHILD BOTTLE ON SHELF 2.05 16. SLV/SCU/CU OLD BOTTLES ON SHELF (3 SHOTS) 2.16 17. MV MAXIM'S WINE CELLAR WITH CELLARMAN 2.20 Initials S3 P3 Script is copyright Reuters Limited. All rights reserved.
- Embargoed: 19th June 1997 13:00
- Location: PARIS, FRANCE
- Country: France
- Reuters ID: LVA2W9V25TFL8FR29GFHW813OJLG
- Story Text: - INTRO: An anonymous buyer bought twelve bottles of 1945 bottles of Chateau Mouton Rothschild with a special "Victory" label, for 82,000 U.S. dollars at a Paris auction on Wednesday (June 4) The auction was held in the famous Maxim's restaurant owned by fashion designer Pierre Cardin.
The twelve bottles were bought by an anonymous German wine lover. Asked if he was prepared to drink the wine, he said "No, it will be a gift for someone, a birthday gift." Pierre Cardin sold 8000 bottles of his 120,000-strong stock to make some room in his wine cellar for new vintages. Bottles of Champagne from 1945, cognac from 1830 as well as red Bourgogne from 1926 and 1934 and red Bordeaux such asMargaux and Chateau Lafite Rothschild from 1934 were auctioned by Jacques Tajan.
Cardin descibed the auction as a great success. He said "I am pleased to say that the French wines go down well on the international market and we proved it today".
- Copyright Holder: REUTERS
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