- Title: GERMANY: FLAGS AND SHIRTS IN HIGH DEMAND AS GERMANY REACH FINAL OF WORLD CUP.
- Date: 27th June 2002
- Summary: BONN AND BERLIN, GERMANY (JUNE 27, 2002) (ALL REUTERS - ACCESS ALL) BONN, GERMANY (JUNE 27, 2002) (REUTERS - ACCESS ALL) 1. EXTERIOR OF FLAG FACTORY 2. PRINTING PRESS MAKING FLAGS 3. VARIOUS OF FLAG MAKING PROCESS 5. WOMAN CUTTING FLAG MATERIAL 6. WOMAN MAKING GERMAN FLAG 7. VARIOUS OF FLAGS 8. ROLL OF MATERIAL IN THE GERMAN NATIONAL COLOURS 9. FINISHED GERMAN FLAGS BEING BOXED 10. SOUNDBITE (German) HEAD OF MARKETING, PAULA VIETH SAYING: "Taking into account only the private customers, we have sold more than a 1000 German flags over the counter. This is far greater than normal, we also have the business customers who have demanded express delivery. The number of national flags, whether they are German, Turkish or Brazilian has increased." 11. VARIOUS OF FINISHED FLAGS BEING BOXED BERLIN, GERMANY (JUNE 27, 2002) (REUTERS - ACCESS ALL) 12. VARIOUS OF SHOP FLOOR 13. NATIONAL FLAGS 14. BRAZIL AND GERMAN FLAGS 15. PEOPLE LOOKING AT FRENCH SHIRTS (AS GERMAN SHIRTS HAVE SOLD OUT) 16. EMPTY CLOTHES RACK WHERE BRAZILIAN SHIRTS ARE USUALLY STOCKED 17. SOUNDBITE (German) KARSTADT SALESMAN, INGO KLOTZ SAYING: "Sales (of shirts) are going really well. Since Germany got into the semi-finals, we have had no shirts. We sold out of Brazilian shirts on Wednesday (June 26) when they reached the final." 18. CUSTOMERS KICKNG BALL AT NIKE TOWN SPORTS SHOP 19. BRAZILIAN STAND 20. BRAZILIAN YELLOW SHIRT ON DISPLAY 21. (SOUNDBITE) (German) NIKE SALES OFFICER, PATRIK KAMMIRIR SAYING: "There is a broad span of people buying them (Brazilian shirts). There are young people who play football, Asian tourists here in Germany and young women who see them as a fashion accessory." 22. VARIOUS PEOPLE LOOKING AT SHIRTS Initials Script is copyright Reuters Limited. All rights reserved
- Embargoed: 12th July 2002 13:00
- Keywords:
- Location: BONN, GERMANY
- Country: Germany
- Reuters ID: LVA9I4NFPPX0AT2OH7YE3UID7QHN
- Story Text: The art of flag making and the sale of shirts reach
new heights ahead of the World Cup final between Brazil and
Germany, which will also be a contest between the world's top
two sportswear brands.
The Bonner Fahnenfabrik factory in Bonn, one of
Germany's market leaders in flag production, usually delivers
approximately 500,000 flags annually, with around 1,500 German
national flags rolling off the production line.
Since the start of the World Cup finals demand for the
German national flag alone has risen to 4,500 flags.
The Bonn based factory has been forced into laying on
extra shifts in its sewing and printing departments just to
keep up with demand.
"Taking into account only the private customers, we have
sold more than a 1000 German flags over the counter. This is
far greater than normal, we also have the business customers
who have demanded express delivery. The number of national
flags, whether they are German, Turkish or Brazilian has
increased," head of Marketing, Paula Vieth said on Thursday
(June 27).
The factory workers will be proud to know that in the sea
of German flags around the country on Sunday (June 30), some
of them will be theirs.
In the capital, Berlin, the appetite for World Cup
paraphernalia has lead to a shortage in German and Brazilian
football shirts.
Fans from all generations just cannot get enough of the
shirts which are selling like hot cakes.
"Sales (of shirts) are going really well. Since Germany
got into the semi-finals, we have had no shirts. We sold out
of Brazilian shirts on Wednesday (June 26) when they reached
the final," said Ingo Klotz, a sales person for Karstadt
department store.
Foreign nationals living in Germany, young women and even
Asian tourists are buying up every shirt in the store. The
tourists see them as souvenirs and the girls as fashion
accessories.
Many soccer fans will be disappointed in the run up to the
World Cup final as shops sell out of shirts and flags.
Shopkeepers, however will be pleased with the boom in sales.
The World Cup final on Sunday (June 30) in Yokohama will
also provide a contest between the world's top two sportwear
brands as Adidas sponsor the German team while the Brazilians
are backed by Nike.
- Copyright Holder: REUTERS
- Copyright Notice: (c) Copyright Thomson Reuters 2015. Open For Restrictions - http://about.reuters.com/fulllegal.asp
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