- Title: FRANCE: THE PARIS LINGERIE SHOW
- Date: 24th January 2003
- Summary: (U3) PARIS, FRANCE (JANUARY 24, 2003) (REUTERS - ACCESS ALL) 1. SLV EXTERIOR LINGERIE SALON 0.03 2. CLOSEUP OF POSTER 0.07 3. LV INTERIOR OF LINGERIE SALON 0.10 4. PAN ON MANNEQUIN 0.30 5. LV/SLV DANCING SHOW (2 SHOTS) 0.46 6. SV MANNEQUIN AND FLOWERS 0.48 7. SV LINGERIE SALES PERSON WITH CLIENT 0.52 8. PAN CLIENTS AND SALES PEOPLE AT VALEGE STAND 0.58 9. SLV/SV DESIGNER WITH MODELS (2 SHOTS) 1.05 10. MCU (English) ID SARRIERI MANAGING DIRECTOR IULIA DOBRIN SAYING: "The market is now more classical and in lingerie things aren't moving as quickly as in Pret-a-Porter, and that means that if you don't want to lose a customer -especially one from the French market- you should use a classic style of lingerie." 1.23 11. CU OF LINGERIE 1.26 12. MCU (English) ID SARRIERI MANAGING DIRECTOR IULIA DOBRIN SAYING: "In all exhibitions, usually the people should promote products for everybody. What happens every year is that everybody tries to produce something that makes women more beautiful and more "women" than they actually are." 1.50 13. SLV/SV MODELS DURING SHOW (4 SHOTS) 2.34 14. LV OF SHOW 2.37 15. PAN OF LINGERIE 2.44 16. SLV CUSTOMERS 2.47 17. MCU (English) BUYER CAROLINE STEVENSON SAYING: "Yes, it looks very freshy, very new, less ornate, more wearable. I think last year a lot of people got their fingers burnt by using uncommercial colours and by just being too ornate and unwearable. Outer wear was by contrast much plainer, and it's goof that this year the show has fresh, more wearable new looks". 3.06 18. SV CUSTOMERS AND SALES PEOPLE 3.09 19. SV MODEL 3.13 20. SV MANNEQUIN 3.18 21. LV OF SALON 3.23 Initials Script is copyright Reuters Limited. All rights reserved
- Embargoed: 8th February 2003 12:00
- Location: PARIS, FRANCE
- Country: France
- Reuters ID: LVA5Z3W5R8TZYN4ZRCEPRUZZRV7Q
- Story Text: Several hundreds of international lingerie creators
have presented their latest designs to over 5,000 retailers at
the Paris Lingerie Show. The trend, this year, seems to lean
towards classical, rather wearable clothes "for real women".
Lingerie lovers and fashion devotees have been flocking
flocking to the world's largest collection of lingerie, which
is being held this week in Paris.
The international lingerie show is a showcase for
underwear from all parts of the world, for all kinds of women.
The yearly event has tried to unite in its underwear the
desires of real, modern women, which it claims are seduction,
magic, pleasure, well-being and beauty.
With no fewer than 518 international brands on show,
every aspect of lingerie is covered, from the sumptuous
sophistication of the oriental world through to the densely
embroidered designs of neo-lingerie.
Buyers and designers alike have been most impressed,
however, by the return of elegant simplicity to the catwalks.
Despite her brand's decision to tend more towards the
exotic, Iulia Dobrin, designer and Managing Director of Id
Sarrieri, recognises the selling power of classical lingerie:
"Things aren't moving as quickly in lingerie as in
Pret-a-Porter, and that means that if you don't want to lose a
customer -especially one from the French market- you should
use a classic style of lingerie", she said.
The decision taken by many designers to keep things simple
and direct their underwear more towards stylish fashion for
real women is a progression from last year's collection, which
was seen by certain critics as a step too far towards the wild
Buyer for the UK brand Arcadia, Caroline Stevenson,
commented: "I think last year a lot of people got their
fingers burnt by using uncommercial colours and by just being
too ornate and unwearable. Outer wear was by contrast much
plainer, and it's goof that this year the show has fresh, more
wearable new looks".
A briskly expanding sector (up to 2% in value compared to
2001), lingerie is taking full advantage of consumers'
yearning for seductive, comfortable apparel. The top exporting
country (with Italy and Germany trailing closely), France is
still the reference for its comprehensive offer of brands and
- Copyright Holder: REUTERS
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