- Title: FRANCE: ARRIVAL OF 2002 BEAUJOLAIS NOUVEAU WINE
- Date: 21st November 2002
- Summary: (W1) PARIS, FRANCE (NOVEMBER 21, 2002)(REUTERS) 1. SLV STREETSCENE; SLV EXTERIOR OF BAR; SLV SIGN UNFOLDED OUTSIDE BAR SAYING 'THE NEW BEAUJOLAIS HAD ARRIVED' (3 SHOTS) 0.24 2. SCU CLOCK DISPLAYING MIDNIGHT (AUDIO COUNTDOWN) 0.31 3. MV BAR OWNER BRINGS OUT NEW BEAUJOLAIS FOR PEOPLE WAITING IN BAR; MV BAR OWNER COLLECTING MORE BOTTLES (3 SHOTS) 0.47 4. SCU WINE BOTTLES BEING OPENED AND POURED; SCU BARMAN HOLDS GLASS TO CAMERA (3 SHOTS) 1.11 5. SLV SIGN ABOVE THE BAR SAYING 'I WILL BE THERE AT 'WEDNESDAY MIDNIGHT, WHO AM I.' 1.15 6. SCU ZOOM OUT WINE LOVERS TASTING NEW BEAUJOLAIS 1.22 7. SCU BARMAN PROCLAIM WINE TO BE SUPERBE; MV PEOPLE TOASTING WITH WINE AND EATING; PEOPLE DRINKING IN BAR (7 SHOTS) 2.14 8. SOUNDBITE (French) BAR OWNER JACQUES SAYING "It's the child of 2002. It is a small loved one. It's the youth of the ground. It's a happy day. So we are in the clinic (the bar). I believe if you want to go out somewhere, we go to the clinic. Look at him (as if talking about a new born baby), he is beautiful. Look at his legs. Look at him he is beautiful." 2.35 9. MV PEOPLE IN BAR (4 SHOTS) 2.54 10. SOUNDBITE (French) VANESSA, SAYING "Very, very nice. I think all is best for the new year. Nice son, love you." 3.01 11. SCU BOTTLE OF BEAUJOLAIS VILLAGES NOUVEAU 3.03 12. SCU DRINKERS AT BAR TOASTING WINE 3.15 Initials Script is copyright Reuters Limited. All rights reserved
- Embargoed: 6th December 2002 12:00
- Location: PARIS, FRANCE
- Country: France
- Reuters ID: LVAB6KZS3N29ZUTKMUEQSSTNRIQI
- Story Text: France is warming up for a global celebration when the
2002 vintage of the heavily-hyped young wine known as
Beaujolais Nouveau goes on sale in what has become
an annual rite.
The new Beaujolais, harvested just two months ago,
went on sale in the first minute of Thursday (November 21),
offering wine lovers in 192 countries their first taste of
this year's harvest in France.
Timing is everything in Beaujolais, where the annual
release of the vibrant nouveau has been transformed from a
local festival to an international event. The madness starts
at one minute past midnight on the third Thursday of November,
when Beaujolais Nouveau is officially released.
Nearly 60 million bottles from this years harvest, which
producers say has a subtle flavor of red fruits, with hints of
blackberry, prune and even licorice, hit restaurants and
bars from midnight Wednesday.
Half of the 45 million litres produced in the famed
central-eastern region of France just north of Lyon are sent
abroad, primarily to Japan, Germany and the United States. The
rest is happily consumed in France.
Hordes of Beaujolais fans, of course, get to drink it the
moment its released. Parisian bistros offered late night
festivities for Beaujolais sippers who clank glasses and ate
traditional fine cheeses and foie gras.
Drinking nouveau started in the rolling hills of southern
Burgundy just north of the mediaeval city of Lyon, as an event
to celebrate the end of the harvest. Festivities included
floating barrels down the Saone to Lyon. From the quay,
barrels were rolled to tents pitched in the centre of the
city, where celebratory wine tasting, dancing and fireworks
lasted for three days.
Word of this exuberantly fruity wine spread to Paris, where
bistros would serve it in carafes and post window signs
proclaiming Le beaujolais nouveau est arrive. (The new
Beaujolais has arrived). By 1985, the celebration had spread
around the world.
Beaujolais has often been called the only white wine
that's red: it's refreshing lightness is similar to white
wine, as is the fact that its served chilled at about 16
The wine trade attributes the success of Beaujolais
Nouveau to promotional zeal as much as to the taste.
- Copyright Holder: REUTERS
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