- Title: FRANCE: Karl Lagerfeld unveils collaborative designs for Italian brand Hogan
- Date: 4th October 2010
- Summary: BIG SCREEN SHOWING LOGO OF 'HOGAN BY KARL LAGERFELD' / WIDE OF PARTY MORE OF PARTY VARIOUS OF LAGERFELD'S DESIGNS FOR HOGAN VARIOUS MORE OF PARTY WOMAN TAKING PICTURES OF CLOTHES
- Embargoed: 19th October 2010 13:00
- Location: France
- Country: France
- Topics: Fashion
- Reuters ID: LVAAPDX4ZXVYQRIJSD2ILS78RH2E
- Story Text: Chanel and Fendi designer Karl Lagerfeld presented his capsule collection for Italian brand Hogan at a glamourous soiree in Paris on Saturday (October 1).
The ubiquitous German designer was signed on to do select pieces to help the Italian luxury goods brand known for its luxurious functional clothes charter in a new direction.
He designed six pieces sneakers, cowboy boot, clutch, messenger bag, trench coat and jacket, all featuring the brand's logo in the shape of a wing.
The collection is a mixture of strength and softness which uses parachute silk, leather, suede and tulle in navy, black, navy, cloud, powder, sand silver.
"I know (Founder, President and CEO of Tod's Luxury Group) Diego Della Valle for many many years and he wanted special shoes, little handbag for a special promotion and I liked the idea. I did (a collaboration with) H&M and before I start my own online business, it was a good thing and we should continue. I believe in collaborating. Collaborating is really something for our time," he told Reuters Television at the party.
Ever the creative, Lagerfeld also presented a short film which he directed and making a cameo of himself, about his vision for the brand.
The label is fast becoming a hit with celebrities like Kate Moss, Rachel Weisz and Madonna's daughter Lourdes.
Lagerfeld is not showing his eponymous Karl Lagerfeld pret-a-porter collection this season in favour of a "masstige", or downward brand expansion, making clothes more affordable and able to buy online.
He was inspired by the idea of rebranding after collaborating with Swedish fast fashion retailers H&M and said while high-end consumers needed to physically go into shops to look and feel the clothes, the Internet was a useful tool for lower prices clothes:
"Yes but that will not kill shops with very beautiful things like Chanel or Fendi because you have to see the quality, touch. But for things not too expensive, there's a big future."
After designing luxury clothes for some of the world's top fashion houses for nearly 50 years, the 76-year-old designer said he wants to make himself available to a wider audience.
"I want to be accessible and inaccessible but I don't want to be an ivory tower," he added.
Actor Stephen Dorff, who stars in the upcoming Sofia Coppola film "Somewhere", which won the Golden Lion at the Venice Film Festival last month, was on hand to greet the designer.
Lagerfeld will present Chanel's spring/summer 2011 collection on Tuesday (October 5).
- Copyright Holder: REUTERS
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