- Title: Cyber Monday to hit record $3.36 billion - Adobe
- Date: 28th November 2016
- Summary: NEW YORK, NEW YORK, UNITED STATES (NOVEMBER 28, 2016) (REUTERS) (SOUNDBITE) (English) ADOBE SYSTEMS, INC., PRINCIPAL ANALYST AND DIRECTOR, TAMARA GAFFNEY, SAYING: "Overall, the shift from Cyber Monday to Black Friday is something we've been predicting. It has been growing faster than Cyber Monday. And, part of the reason for that is we we've talked to some millennials, and those are those who are around, you know, under age 34, between 18 and 34, and the Millennials, actually, believe that Black Friday has lower prices than Cyber Monday. It's not really true in all categories, but in some it's true. But also they just really, really like to be online, and they're very comfortable with mobile shopping." NEW YORK, NEW YORK, UNITED STATES (NOVEMBER 25, 2016) (REUTERS) VARIOUS OF MACY'S STORE IN HERALD SQUARE ON BLACK FRIDAY
- Embargoed: 13th December 2016 19:32
- Keywords: Cyber Monday sales retail shopping online internet checkout basket
- Location: NEW YORK, NEW YORK, UNITED STATES / INTERNET
- City: NEW YORK, NEW YORK, UNITED STATES / INTERNET
- Country: USA
- Topics: Economic Events
- Reuters ID: LVA00A5AD0EX9
- Aspect Ratio: 16:9
- Story Text: Online shoppers have spent more than half a billion dollars between Midnight and 10 a.m. eastern on Cyber Monday, according to Adobe. The company sees sales hit $3.36 billion by the time the day is over.
"There is a lot of shopping going on still," said Adobe's Tamara Gaffney. "It doesn't seem like the appetite has run out yet. We're expecting a little over a nine percent year-over-year increase."
Mobile shopping in early morning hours accounted for $205 million.
Top-sellers included Sony PS4 and Microsoft Xbox, Lego sets, Barbie, and Little Live Pets.
Adobe says, to-date, the holiday shopping season, which started on November 1st, has totaled $36.5 billion in online revenue, a more than seven percent increase year-over-year.
And it's a growing trend. Another company that tracks retail sector, IBM, said that in the weeks leading up to the holiday weekend, online shopping was up nearly ten percent from a year ago.
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