- Title: Cyber Monday to hit record $3.36 billion - Adobe
- Date: 28th November 2016
- Summary: NEW YORK, NEW YORK, UNITED STATES (NOVEMBER 28, 2016) (REUTERS) (SOUNDBITE) (English) ADOBE SYSTEMS, INC., PRINCIPAL ANALYST AND DIRECTOR, TAMARA GAFFNEY, SAYING: "Well it's on track to hit our expected $3.36 billion. Really close, though, with Black Friday now, which came in a $3.32 billion, so there is a lot of shopping going on still. It doesn't seem like the appetite has run out yet. We're expecting a little over a nine percent year-over-year increase. Right now about $540 million spent, but, of course, it's coming in quickly."
- Embargoed: 13th December 2016 19:32
- Keywords: Cyber Monday sales retail shopping online internet checkout basket
- Location: NEW YORK, NEW YORK, UNITED STATES / INTERNET
- City: NEW YORK, NEW YORK, UNITED STATES / INTERNET
- Country: USA
- Topics: Economic Events
- Reuters ID: LVA0025AD0EX9
- Aspect Ratio: 16:9
- Story Text: Online shoppers have spent more than half a billion dollars between Midnight and 10 a.m. eastern on Cyber Monday, according to Adobe. The company sees sales hit $3.36 billion by the time the day is over.
"There is a lot of shopping going on still," said Adobe's Tamara Gaffney. "It doesn't seem like the appetite has run out yet. We're expecting a little over a nine percent year-over-year increase."
Mobile shopping in early morning hours accounted for $205 million.
Top-sellers included Sony PS4 and Microsoft Xbox, Lego sets, Barbie, and Little Live Pets.
Adobe says, to-date, the holiday shopping season, which started on November 1st, has totaled $36.5 billion in online revenue, a more than seven percent increase year-over-year.
And it's a growing trend. Another company that tracks retail sector, IBM, said that in the weeks leading up to the holiday weekend, online shopping was up nearly ten percent from a year ago. - Copyright Holder: REUTERS
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