- Title: SPAIN: Google CEO goes on mobile charm offensive
- Date: 17th February 2010
- Summary: LONDON, ENGLAND, UNITED KINGDOM (FILE) (REUTERS) VARIOUS OF PEOPLE TALKING ON MOBILE PHONES
- Embargoed: 4th March 2010 12:00
- Location: Spain
- Country: Spain
- Topics: Communications
- Reuters ID: LVA9DZKGXWBFBFIT7TL22JL49TK4
- Story Text: Google Inc Chief Executive Eric Schmidt urged the mobile industry not to block the opportunities offered by the mobile Web, and said Google and telecom carriers could have a symbiotic relationship.
Speaking for the first time at Mobile World Congress in Barcelona, the telecommunications industry's biggest annual fair, Schmidt urged carriers on Tuesday (February 16) to seize an historic moment and rise to the occasion by working with Google, not against it.
Addressing a packed auditorium Schmidt said mobile phones were "an extension of everything that we are."
" It doesn't think as well as we do, but it has a better memory. It has a more accurate notion of where we are. It can take pictures better than we can remember things," he said.
"So what I would suggest here, here right now at the Mobile World Congress, that we understand that the new rule is mobile first. Mobile first in everything," Schmidt told operators, telecom gear vendors and observers of an industry that generally views Google with suspicion.
Google has raised hackles in the industry by launching a smartphone platform -- Android -- selling its own-branded phone directly to consumers without the mediation of carriers, and announcing plans to build a super-fast broadband network.
It has also been seen as a problem by some operators which are having to invest and upgrade their networks to meet the huge demand for data services required by users who are spending time on the mobile Internet and sites from Internet search leader Google and others.
But he said there was value to be had for everyone, and the operators should see the huge increase in data usage as a boon. They would get their money back in many, many ways, he said.
Schmidt said the industry stood at an historic moment when the computing power of mobile phones, attractive services and networks that could handle them had come together, and said Google was driving network traffic to the benefit of operators.
"The scale and computational power of the servers that Google and others have behind them, they can do things that no single person could ever do. The job here is to create magic by putting all that together in ways that people just go, 'Oh my God, how did I ever live without that before,' " he told the audience.
Schmidt told the auditorium he relied on the successful performance of the operators and said both sides had to work to deliver whatever the consumer wanted.
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